MMA Weekly talks to CBS Senior Executive Vice President Kelly Kahl :

The network ran several 10-second spots for the event during the past two weekends of NFL coverage, the first salvo in what Kahl said was the start of a comprehensive campaign. He said the network was assembling footage for new promotional spots and said the volume - and scope - of advertising would be increasing shortly, expanding to cable, radio, and the web.

The NFL ads, he said, were "pretty valuable."

"We do this for most of our shows," he said. "You tease a little, and add information and length and frequency as you get closer to the event."

Kahl said future spots would delve deeper into Emelianenko's legend, and others featuring Rogers and co-headliners Jason "Mayhem" Miller and Jake Shields would air as well.

MMAWeekly.com sources said an in-depth preview show similar to Showtime's "Fight Camp 360" was also in the works for the Nov. 7 event.

MMA Payout has more on M-1's online efforts in support of the CBS show:

In addition to the commercial below, M-1 has been teaming up with social networking website namedrop.com to purchase ad space on various websites including Sherdog.com to advertise a special contest.

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I’d never heard of namedrop before, but it appears to be a social networking site dedicated to following celebrities. It seems to encourage people to sign up for $2.99/month in order to gain access to the latest news, personal photos, and other information related to certain “important” people the globe over.

How associating with namedrop.com is going to help Fedor remains to be seen. The website itself ranks in the high 700k range on Alexa.com.