Long Answer: Nooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

I checked out namedrop and it has to be the dumbest concept ever. Wow you can “follow” celebrities for only 2.99 a month? A.
Twitter is free B. Only people who are already hardcore fans of fedor would pay for something like that (and hopefully they still won’t) making it completely redundant in terms of exposing fedor to new audiences

I’d like strikeforce to do well, but i just caught one of their Fedor ads during this ravens game and it was just some audio hyperbole about the best fighter on earth while showing some fat bald guy jiggling while shadow boxing.

He’s Pudgy and Russian…..Not very marketable to the average American Audience.

Why even put all this importance on making Fedor a star? His streak is amazing, but if we’ve learned anything from the history of MMA, isn’t it that being undefeated doesn’t automatically translate into stardom? If you look at the biggest stars this sport has ever seen, both in North American and in Japan, not only do they all have losses on their records, they all have suffered really embarrassing losses: GSP tapping to strikes, Matt Hughes getting choked out by a lightweight, BJ Penn gulping down air against Hughes and getting crushed by GSP, Cro Cop getting KTFO’d by Randleman, Tito getting literally spanked by Randy, Chuck getting TKO’d by Randy, Randy getting “retired” by Chuck, Wanderlei getting destroyed by Vitor, Lesnar getting tapped by Mir, Sakuraba getting obliterated 3x by Wand, Kimbo getting KO’d by a jab from a pink haired LHW, etc.

If Robert Johnson, Bill Hicks, and Johnny Cash were magically resurrected and put on a concert, does anybody believe that they’d win a head-to-head ratings battle with Britney Spears, Dane Cook, and Toby Keith?

Only so much of Emelianenko’s fighting life is in reach. UFC owners Zuffa, LLC own Emelianenko’s footage from the now-defunct PRIDE, the promotion that made his legend. Strikeforce Director of Communications Mike Afromowitz said Emelianenko’s footage from the shuttered Affliction would be utilized for future spots.

i think it’s hilarious that Fedor commands all this money, but honestly, to most average mma fans….the guy is unknown. other than having heard his name…the guy is the antithesis of having crossover appeal. he is boring, unappealing, and will never be a hit with average fans of the sport. esp. since his best days are clearly behind him, why he’s fighting hacks for Affliction and now CBS. He took on who in the past couple years? http://www.sherdog.com/fighter/Fedor-Emelianenko-1500 look at his last 7 wins….not a single one over a guy who was a legit threat. he got sylvia and andrei who got cut from the UFC, hong man choi? mark hunt was never a legit mma fighter and before that there was Zulu who is 5-6 in mma.

other than Nog and Crocop at the height of their powers, he’s beaten mostly entirely beatable fighters for much of his career.

My mom asked me about Fedor and Brett Rogers today ……. i would say they are doing a decent job at marketing him.