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Around SBN: Bracketology 2012: Duke Finally Steps Up To The No. 1 Line

CBS Releases Video to Promote Strikeforce and Fedor Emelianenko

The Man. The Myth. The Machine. The world's greatest MMA fighter in his prime. In prime time.

Strikeforce_emelianenko_vs_rogers_medium

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No fight footage?

Its hard to sell Fedor as the baddest man on the planet with shots of him working out and winking at the camera.

by Td9d on Oct 15, 2009 7:52 PM EDT reply actions  

they don't have the rights to much of his footage

the UFC owns most all of it.

Follow me on Twitter @KidNate

by Kid Nate on Oct 15, 2009 7:56 PM EDT up reply actions  

What about Bodog and Yarennoka?

Walla walla walla I'm an idiot.

by ufc4 on Oct 15, 2009 8:59 PM EDT via mobile up reply actions  

and if I recall correctly the Yarennoka

video rights are a legal tangle and total clusterfuck, just like that event was.

Follow me on Twitter @KidNate

by Kid Nate on Oct 15, 2009 9:33 PM EDT up reply actions  

Poor viral marketing..

Lousy advertising campaign that’s a little late in the game.. This teaser should have been running heavy 3 months ago..

We should be seeing heavy advertising that promotes the bout itself and both fighters by now.. We’re less than 25 days from the fight… lol

8-29-09

Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..

by MMAuthority on Oct 15, 2009 7:58 PM EDT reply actions  

LOL

3 months ago? This isn’t Spike tv or the debut of SN Fights.

by MMASuPreMaCy on Oct 15, 2009 8:06 PM EDT up reply actions  

No you're right

It’s the debut of Fedor on SF on CBS.. What the hell was I thinking ??? lol

SF on CBS won’t live to see a complete fiscal year.. Mark my words

8-29-09

Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..

by MMAuthority on Oct 16, 2009 11:12 AM EDT up reply actions  

i’m pretty sure i saw a comercial or 2 during the football game on Sunday, so it is nice to see them promoting it. It will be interesting to see how the numbers compare to the EliteXC shows. Strikeforce obviously puts together a better product, but i think Kimbo sells better then Fedor to the mainstream audience

by mo dogg on Oct 15, 2009 7:58 PM EDT reply actions  

They were running some 3-5 second spots on saturday during college football for sure.

by Dropkick434 on Oct 15, 2009 8:53 PM EDT up reply actions  

They showed a little clip of Fedor during the Browns/Bills game debacle on Sunday. We cool to see, hopefully they continue to build on the hype.

by Chris Barton on Oct 16, 2009 12:20 PM EDT up reply actions  

Video doesnt work in ontario. wth. oh well sounds like im not missing much!

by beerdo on Oct 15, 2009 7:59 PM EDT reply actions  

Its not available in my country WTF CBS I live in US territory(sadly)

by IRodC on Oct 15, 2009 8:00 PM EDT reply actions  

Thanks.

Sorry, he Jason Bourned me.

by MMAussie on Oct 15, 2009 9:19 PM EDT up reply actions  

Thanks, I have no idea why they block commercials…

You don't look like a Tanaka.

by spectaa on Oct 15, 2009 10:02 PM EDT up reply actions  

Thanks. I can’t see it in Canada either… even though I get CBS and they’re showing the same feed here.

by kid_eh on Oct 16, 2009 12:31 AM EDT up reply actions  

i think this is good. if i didnt know him, i’d at least be interested enough to google him, if not watch the show.

by woooburn on Oct 15, 2009 8:05 PM EDT reply actions  

exactly

If I knew nothing about MMA, I would be absolutely intrigued. The quotes are powerful. Even sports fans who don’t watch mma recognize Randy Couture and Jay Glazer. Not bad at all.

by steak_knife on Oct 15, 2009 11:35 PM EDT up reply actions  

but would you even know what mma is?

To get the people they need to get they need to hope they catch the very small UFC champion or hope that they recognize the name Randy Couture from that quote.

Instead of him punching a bag and hitting a tire with a hammer they should have showed him punching a person, taking down or ground and pounding a person, and armbarring a person. They don’t have real fight footage to use, but I’m sure baby fedor or some other m1 guy wouldn’t mind getting thrown around on tape for a few minutes.

by Phildo on Oct 15, 2009 11:41 PM EDT up reply actions   1 recs

Meh

He’ll never be a successful fighter, he doesn’t have the body for it.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Oct 15, 2009 8:14 PM EDT reply actions   1 recs

Agreed

Now Wes Shivers on the other hand, there’s a guy you can get behind.

Walla walla walla I'm an idiot.

by ufc4 on Oct 15, 2009 9:01 PM EDT via mobile up reply actions  

That guy is huuuuuuuuge! No stopping that tank.

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Oct 15, 2009 10:05 PM EDT up reply actions  

they really need to start playin the angles on this one

I’m positive if they took the Rockyesque angle of a poor dude coming out of changing tires and stepping into the big show against a robotic fight legend they’d get more press and better reception, they arent gonna be able to turn Fedor into a draw within a month

by Austin Martin on Oct 15, 2009 8:52 PM EDT reply actions  

Ive said this in a another thread but i always see Fedor as Rocky. Hes such an every man. I think they should play Rogers as the heel because I think Fedor is an easier sell as a face.

by Rabbit915 on Oct 15, 2009 9:16 PM EDT up reply actions  

He has a Russian accent. Thats hollywood for ‘bad guy’.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Oct 15, 2009 9:25 PM EDT up reply actions  

Seriously

Get some footage of Fedor saying something in Russian and then caption it.
“If he dies, he dies.”

I dislike Matt Hughes.

by MonkeyCHops on Oct 15, 2009 9:38 PM EDT up reply actions   1 recs

exactly, americans are bred to have distaste for russians: like the movie miracle, and rocky, the actual miracle that happened, and we got to the moon before you(them) and i don’t know how receptive casual followers will be to a russian. Until they see him fight and do some interviews and realize how calm and humble he is.

by Austin Martin on Oct 15, 2009 9:56 PM EDT up reply actions  

Maybe the fact that i was born at the very tail end of the cold war kind of distorts my view compared to some people. I really have no distaste for Russians. Not even like a joking one.

by Rabbit915 on Oct 17, 2009 12:56 PM EDT up reply actions  

None of these promos even mention Rogers.

by Dropkick434 on Oct 15, 2009 8:55 PM EDT reply actions  

mention who?

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Oct 15, 2009 8:58 PM EDT up reply actions  

Todd Duffee??

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Oct 16, 2009 6:43 PM EDT up reply actions  

Yeah and I’m starting to hate the “Puncher’s chance” more and more, please don’t happen!

by grein on Oct 15, 2009 9:17 PM EDT up reply actions  

That wasn’t really the greatest promo. To me it was kind of like: Fedor – the world’s greatest, at beating tires with sledgehammers.

Sorry, he Jason Bourned me.

by MMAussie on Oct 15, 2009 9:21 PM EDT reply actions  

:Yawn:

Be a man, not a child-Phil Anselmo

by ANance on Oct 15, 2009 9:22 PM EDT reply actions  

This video is not available in your country due to copyright restrictions

Now that’s how you get people intrested!

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Oct 15, 2009 10:04 PM EDT reply actions  

To be fair

I’m sure CBS only cares about the ratings the US audience would bring and could give two shits about us outsiders.

by dv8shun on Oct 16, 2009 7:03 AM EDT up reply actions  

The only problem I have with the promo is that, once again, Fedor is promoted and his opponent is nothing more than an afterthought. Rogers was not even mentioned in the ads this past weekend nor was he mentioned in this vid. It reminds me of the BMOP hype video M-1 did before Day of Reckoning that spent maybe five seconds out of a 30 minute infomercial actually talking about Fedor’s opponent.

You can’t build up excitement for a fight by only hyping one guy.

by Steve4192 on Oct 15, 2009 10:09 PM EDT reply actions   1 recs

If this was actually on TV some people might be wondering if this is a promo for a fight or reality show.

by Dropkick434 on Oct 16, 2009 12:19 AM EDT up reply actions  

A thought:

Why is is Fedor/Rogers? Shouldn’t it be Fedor/Brett?

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Oct 15, 2009 10:10 PM EDT reply actions  

That’s what she said.

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Oct 15, 2009 10:25 PM EDT up reply actions   1 recs

i thought they needed to do a countdown type show, but this wasn’t what i had in mind. the fox sports showcase was much better, but couldn’t even register a nielson rating the #s were so low. cbs ought to be able to purchase that cheap, unelss zuffa got it with Affliction. i really enjoyed it.

by bdw on Oct 15, 2009 10:30 PM EDT reply actions  

So I went and buzzed around CBS Sports andthe main site for a bit, and aparrently Fedor doesn’t exist.

Keep firing Assholes!

Never trust a man with no shirt on.

by Ubernoober on Oct 15, 2009 10:36 PM EDT reply actions  

This promo looks like the promo for a local boxing show. In no way should the ‘greatest fighter in the world’ be introduced to the world soley on footage of midlevel boxing.

by wrathofreason on Oct 15, 2009 11:11 PM EDT reply actions   1 recs

The stack is really stacked against SF in this fight.

Apparently this went up on youtube yesterday, and we didn’t even find it here till today. It also has 303 views. Cain’s video blog that was put up today has over 9,000 already.

Just making a video and throwing it up on youtube without telling anyone really isn’t a lot.

by Phildo on Oct 15, 2009 11:24 PM EDT reply actions  

Hence my quote

Poor viral marketing…

THEY DID A PISS POOR JOB OF MARKETING THIS FIGHT !!!

We’re less than 25 days out and CBS is just now starting to run teaser’s for the fight. People will tune in, by accident.

Even EliteXC did a MUCH better job marketing their cards than this.. They were running Kimbo add’s for the fight card 60 days out.. That’s just a given in advertisement.

Mark my word’s, SF on CBS will fail in the long term.

8-29-09

Keith Jardine is now known as "The Dean of Antihistamine" because he is always sleeping early in fights..

by MMAuthority on Oct 16, 2009 11:10 AM EDT up reply actions  

Yeah the stack is stacked against them, but I’ve heard their precision is really precise

by Disco1Stu on Oct 16, 2009 11:23 AM EDT up reply actions   1 recs

Their marketing department is World Class!

by asa on Oct 19, 2009 2:26 PM EDT up reply actions  

Lol at the Frank Trigg, MMA Analyst quote credit. When I think of Twinkletoes, analyst is not the first word that comes to mind

But if you are stupid, you will be beaten with a stick - Proverbs 10:13

by Ominous on Oct 16, 2009 1:32 AM EDT reply actions  

This is what Trigg really would have said:

OH-HO-NO-HO! OH! OH-HO-NO-HO! OH! OH-HO-NO-HO! OH!

by dv8shun on Oct 16, 2009 7:06 AM EDT up reply actions   2 recs

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