According to new data released over at Tapology, the old stereotypes regarding heavyweight champions--and heavier fighters in general--garnering the vast majority of press and fan attention appears to have some merit. The numbers below reflect fan interest by weight class for the month of August, 2009.
Tapology’s rankings are a measure of fan interest and activity. Tapology uses data from Compete, Inc. to directly capture the level of internet users reading about and looking at over 800 of the biggest names in mixed martial arts. Activity is aggregated across multiple websites and represents an actual measurement of millions of consumers. The rankings represent United States fans only; the activity of non-U.S. consumers is not included.