Report: UFC 92 Broke MMA Buyrate Record

In what can only be considered incredible news if it is true, Dana White said today that UFC 92 crushed the Lesnar-Couture buyrate:

"I don't want to get into numbers too much—that's our policy. But it crushed it. I'll say this: The Christmas show crushed the Lesnar fight by 150,000-175,000 buys."

If this is true, and Lesnar/Couture did 1.01 million buys, this means UFC 92 broke the all-time record set by Tito Ortiz and Chuck Liddell at UFC 66.  I am shocked by this, because even though the show had three main events and all three were intriguing, there were no fights on the show that jumped out as major draws besides Rampage-Silva, which was not promoted as the main event.

Perhaps a large amount of fans liked 91 and decided to purchase this as well?  Or maybe Mir and Nogueira coming off TUF was something the fans really wanted to see? Either way, if this is true it's a stunning number, and a further reflection of the counter cyclical nature of entertainment spending.

Hat tip: The Bronzeville Bully.

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