According to Dana White's interview with Ryan Hockensmith in ESPN The Magazine:

What are the ramifications of a Georges St.-Pierre win against BJ Penn? And what if Penn wins?

I'm not worried about that; I'm worried about the fight itself. I think it's going to be the biggest fight we've ever done. The last Lesnar pay-per-view did really well, and then our Dec. 27 show crushed it.

When you say it crushed it, are we talking a million buys for Griffin/Evans?

I don't want to get into numbers too much—that's our policy. But it crushed it. I'll say this: The Christmas show crushed the Lesnar fight by 150,000-175,000 buys.

If what White is saying is accurate, I'm not sure what to think. There was not really a strong push on ESPN.  Both Jackson and Griffin are big names amongst the casual audience, but I never considered them no where near to be a huge draw as Brock Lesnar. As MMA Convert points, it possible that the fans that Lesnar brought over were blown away from UFC 91 and didn't mind dropping another 50 bucks on the December show. I don't know what did it, but if that is the case UFC is officially the undisputed leader in mixed martial arts and every hardcore fan, and the MMA Media(Sherdog, Josh Gross, Sam Caplan) need to face reality that no one is ever giving UFC competition.

 I'm guessing UFC will go all out push for St. Pierre vs Penn II. I'm curious to see how much coverage they will get on ESPN considering it is Super Bowl week. With this fight being build as the most important fight in the history of the sport, it's possible that they can top some where in the 2 million category. Hey, I know I'm being overly optimistic, but it's possible. Maybe, there is something to Dana White's "In due time UFC will be bigger than World Cup Soccer and the NFL." Anyway, UFC, job well done.

HT: MMA Convert