The ProElite Debacle Hurts the Sport of MMA
Like many others, I've been hoping that the ProElite situation would soon work itself out, and the EliteXC fighters under contract would be able to resume their respective careers. While it's quite obvious that denying fighters a means to earn a living in their chosen profession is an economic hardship to these specific individuals, the whole debacle creates further ramifications for the entire sport of MMA. I've decided to list and explain a few that have come to mind.
1) The ugly public affair conveys a negative image of the sport to fans. If you're an avid follower of BloodyElbow.com or similar MMA blogs, you likely understand that ProElite isn't a good example of how a big time MMA promotion operates. However, if you're not terribly familiar with MMA but have caught a fight card or two on TV, you may be led to believe that promoters of MMA lack professionalism and the ability to run a company that can be counted on to deliver a product worthy of time and attention. Admittedly, the success of the UFC probably tempers this effect significantly, but the fact remains that the only promotion to ever inhabit a time slot on prime time network television is basically broke and holding its only valuable assets hostage. That's not a pretty picture for would-be fans.
2) A broken company floundering with one desperate goal - selling fighter contracts - undermines confidence in other upstart promotions. This pertains to both potential investors and fighters that might sign with the upstart promotion in question. I don't believe that trying to unseat the UFC as the dominant MMA promtion in North America is a fruitful endeavor. The time for such a goal has come and gone, at least for the forseeable future. The problem is that potential investors may well view ProElite's predicament as a likely result for other non-Zuffa promotions, whether they plan to compete with the UFC or not. On the same token, fighters trying to build a career may be unwilling to sign contracts with promotions for fear that they could be left in a situation similar to what the EliteXC fighters currently face. In this case, decent research might alay the fears of both groups. However, we all know that a negative first impression is often hard to shake. These lower and mid tier promotions are necessary even if there is only one major promotion at the pinnacle of the sport.
3) Female MMA is being hindered along with its most recognizable stars. Saying that Gina Carano is important to the future of female MMA is like saying that Michael Jordan was a pretty decent basketball player. For better or worse, she is currently the public face of the female version of the sport. Cris "Cyborg" Santos may be the second most well known female fighter since she was the only female besides Carano to receive a significant marketing push from EliteXC. EliteXC deserves credit for giving women a stage to ply their trade. Regrettably, they're quickly undoing what strides the promotion made in that regard. Santos is said to be fighting in February. Unfortunately for her, it won't garner the attention of a fight with Carano, something that was being built toward when ProElite practically folded. Momentum is important in building up fights. The momentum behind a Carano/Cyborg super fight is dissipating while this insanity continues to prevail. Women face an uphill battle when trying to gain a strong audience for their sports. It's impossible to know whether female MMA will be successful in the long-term, but these female fighters deserve the opportunity to make their sport a success. Currently, the women of MMA are suffering due to the layoff of their sport's most recognizable figure(s).
It's not possible for me to quantify the significance of the consequences produced by what remains of ProElite. I am comfortable in saying that the scenario is a net negative for the sport of MMA. Professional athletes of all kinds have short careers when compared to most professions. MMA fighters are no different. Those fighters under contract with EliteXC can't afford a prolonged disruption in their careers. Furthermore, a sport in its infancy doesn't need the baggage that comes with this completely ridiculous situation.
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Comments
4) The media will never forget Standgate.
With or without an official finding of guilt or punishment from the Florida commission, every EXC story will somehow be prefaced or buttressed by ‘allegations of fight-fixing’ or ‘corrupt business practices’. ProElite was a black eye well before their current behavior of preventing able-bodied fighters from fighting (and thus generating more revenue for and interest in the sport) during the prime of their careers.
Women’s MMA will survive if its fans stay loyal (if it is truly dependent on one fight that, due to the unpredictable nature of the universe, might suck, then it’s screwed anyway), and regional promoters that celebrate the ascension of their top talent to the UFC rather than try to fight it will thrive if they don’t shoot themselves in the foot over and over and over again. It is the permanent introduction of the possible taint of corruption that pisses me off the most. Boxing has never shook that rap, and MMA wasn’t really under that cloud until these fuckers decided Petruzelli was too big a threat to tap their cash cow.
by subo on Jan 10, 2009 11:53 PM EST reply actions 0 recs
I can’t disagree with anything you say here. It would just be easier if ProElite would go quietly instead of keeping their name alive. It’s not that any of the stuff I mentioned is a death blow, but it’s all mostly unnecessary. We can’t erase the shit ProElite pulled while they operated, but further damage can be avoided if they go away and let their fighters fight.
by Cannon Jacques on Jan 11, 2009 12:01 AM EST up reply actions 0 recs
I agree with most everything besides your 1st point. I don’t think many “casual fans” are very intrusted in the economics of MMA, and are only sucked into the personalities and fights. It is a valed point to make and in the long run “caual fans” suffer because they can’t see Robbie Lawler or Gina Carano in the cage.
by EVeezy on Jan 11, 2009 12:45 AM EST reply actions 0 recs
Choi'd
Great write-up Cannon!
I actually think that the business side of mma is almost as interesting and popular to discuss, as the fights themselves. That said, PE is making a mockery of this. they are holding on to the fighters to sell them, as it is the only real asset they have.
And, unfortunately, the big-time future of mma for women ois greatly dependent on Gina being out there. She is not only the highest profile female fighter, but arguable the highest profile mma fighter period.
Eliot Marshall: Bader won. Like I said in the episode, I'm not going to make any excuses. It's my job to be able to deal with when somebody's doing that. It's not his job to change up his tactics.
http://eliotmarshall.com/
by BJJDenver on Jan 11, 2009 1:41 AM EST reply actions 0 recs
I totally agree that the business side of a growing industry is extremely interesting. Every aspect is so dynamic. It’s enjoyable to speculate about how it will all play out and what needs to be changed.
by Cannon Jacques on Jan 11, 2009 9:25 AM EST up reply actions 0 recs
What happens to Female MMA if Cyborg pounds Carano’s face in? Does it disappear as fast as Kimbo and EXC? Maybe this whole delay of Carano and Cyborg fighting each other so soon is a sign.
by steveoc24 on Jan 11, 2009 2:09 AM EST reply actions 0 recs
I don’t believe anyone can honestly answer that question. To me the match is almost a toss-up. Carano is the better technical striker, but Cyborg, I believe, will be able to threaten her on the ground like no one else she’s faced.
The point is that all female MMA fighters deserve a chance. I don’t believe they will ever rival the males in popularity, but they should be allowed a fair shot, nonetheless. The women need more stars. In order to cultivate these stars, I think they need help from the one person that has achieved a significant level of popularity in their sport.
by Cannon Jacques on Jan 11, 2009 9:22 AM EST up reply actions 0 recs
then cyborg becomes a star..
not as big a star gina, but she will be one..
http://weoweoweo.deviantart.com/
by Anton Tabuena on Jan 11, 2009 9:23 AM EST up reply actions 0 recs
Disappear? No. Lose much of the interest of fans that it has gained? Absolutely.
I think female mma is a growing sport, but we are probably years away from seeing several, deep, talented divisions. As more women start competing, I think we will see this grow.
As for weoweoweo’s view that beating Gina will make Cyborg a star, I disagree. Right or wrong, a huge part of Gina’s popularity is based on her looks. The fascination of seeing some smokin’ hot girl kick some ass, should not be overlooked. It may say something about us, but it is what it is.
Eliot Marshall: Bader won. Like I said in the episode, I'm not going to make any excuses. It's my job to be able to deal with when somebody's doing that. It's not his job to change up his tactics.
http://eliotmarshall.com/
by BJJDenver on Jan 11, 2009 1:04 PM EST up reply actions 0 recs
I’m unapologetic in admitting that 90% of my interest in Carano is because she’s mildly attractive.
Bolts from the Blue // "Game over." - Jamal Williams
Bloody Elbow // "Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats." - H.L. Mencken
by Richard Wade on Jan 11, 2009 10:09 PM EST up reply actions 0 recs
The IFL released the fighters from their contracts almost immediately when they went under, ProElite has held onto those contracts for nearly three months so they can parade them as a company asset to make it more attractive to sell(of course the contracts probably won’t transfer and they know it). Tells you the thinking behind the scenes at ProElite right there. It shouldn’t be surprising after such a history of failures from them they can’t even sell the assets off without making a big mess of things(another thing the IFL did in death much better than ProElite).
Of your points I think number two is a big one. Investors aren’t likely to look at the sport of MMA as they are going to look at the numbers MMA returns as an estimate. ProElite is a shining example of a MMA organization that managed to get on network tv and still never made a dime. This will be a particularly looming issue now that the economy is crashing around our ears, money men won’t want to invest in a loser and they will never take the time to learn that the problem isn’t the sport it’s the goobers running the companies. All the highly visible organization deaths in MMA is going to make it that much harder for the next promotion to get the funding it needs to get started.
by who me on Jan 11, 2009 2:28 AM EST reply actions 0 recs
Shit why dont these guys all put their money in a pool and hire a lawyer to get out of their contracts? Im starting to blame them a little for what seems to be doing nothing,
by dickdigler on Jan 11, 2009 1:18 PM EST reply actions 0 recs

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