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Around SBN: The Gift Of The 2003 Tigers

More on the Kimbo Slice PTI Interview

Others seem to have problems with my minimal assessments of the Kimbo Slice interview. I never really went into detail about it, which makes the criticisms of "my" argument a tad strange, but let's work with them as they stand. In short, the blame for the terrible interview (we all seem to agree there) lies more with Kimbo Slice for his lack of media savvy/professionalism and EliteXC for not doing a better job of handling or prepping Kimbo or hyping the actual event.

What might come as a surprise is that to a large extent I agree. I guess I must accept some blame for having others state my opinions for me when I write a dramatic headline without a great deal of further explanation. I suppose that makes matters unclear and folks begin to think they know what my views are in those circumstances.

In any case, yes, Kimbo Slice is partly to blame here. I think Kornheiser et al. are far more guilty (I will get to that in a moment), but the sad reality is even if bias on the part of ESPN talking heads or the viewer is the real culprit, Kimbo did himself or the sport no favors.

If you criticize Dana White for using coarse language and donning street attire for public interviews, the same standard must be extended to professional athletes (less so with the attire given he isn't part of the business end of EliteXC's executive team - which is why Liddell and Couture in Affliction gear get a similar pass). Moreover, say what you will for canned answers and polished responses, but they work. Kimbo is more thoughtful and honest than he is often given credit, but that candor can be detrimental. His answers conflate some kind of meaningful relationship between his street fighting past and MMA fighting present, a huge no-no which can cultivate confusion in the mind of the casual sports viewer regarding what MMA is about. While his humility about his place in MMA is welcoming and should be acknowledged, Kimbo answers questions as if he's unaware of his position in the sport. As a fighter, it's fairly low. As a figurehead, it's almost without parallel. He seems either unconcerned or unaware that his answers and presentation carry water for entities far larger than himself. He has the ability to create talking points and set the narrative should he choose to, but that's not a responsibility he is ready to accept. Consequently, the resulting inelegance creates doubt in the minds of PTI's mainstream viewers as to what Kimbo and his sport are truly all about. I'm sorry, folks. Kimbo and his handlers may not want the vaunted position I've described, but they've already accepted it. The Left Hand cannot accept an enormous range of endorsements, main event status, cultural ubiquity, potential movie deals and more only for the Right Hand to say "sorry, the rest isn't our responsibility." One begets the other whether they like it or not. Gina Carano must accept the same fate.

Those were Kimbo's problems. Now let's assess ESPN.

Star-divide

To think they bear no responsibility here is madness, period. There is no absolving them from blame.

While I don't expect questions about far side armbars, I do expect more than asking Kimbo if his appearance is meaningful to his career; I do expect more than to let Kimbo talk about James Thompson as if he's a heavyweight Yuki Kondo; I do expect more than asking if the unified rules of MMA help or hurts Slice's in-cage efforts. There is an infinite universe between asking about nuances of jiu-jitsu and his beard. It is not hard to find the appropriate territory to ask those kinds of questions provided you give a damn about the subject matter, guest, or professional responsibilities. To think that ESPN couldn't achieve this balance is appalling.

It is perfectly acceptable to expect more from ESPN, now and forever. Suggesting that we know what we are walking into with PTI is true, but doesn't negate the role of external truthful criticism. They can play their role of 5 minute perfunctory interviewer and I can play mine of outraged pundit. The roles often dovetail nicely, in fact. 

But my larger concern is that some at ESPN and in the mainstream press believe MMA to be the one sport where ignorance or jejune dismissal of the sport is perfectly acceptable. While I understand that PTI is a show a bit on the light-hearted side, I've also heard their interviews with college football head coaches and those sound absolutely nothing like yesterday's farce. We must press PTI and ESPN to take the sport more seriously (and also Slice to do his part as well). In fact, without continued criticism, the march towards acceptance is that much longer and slower. If that's fine by you, ok. But I find this Bataan Death March unnecessary and cumbersome.

So, yes, there is blame to go around. Slice has some work to do, but so does ESPN and PTI. To watch that interview and not realize the larger impact those kinds of interviews have or the implications resulting from it is, at best, wilfull ignorance. And I, for one, want no part of that.

Demand more. Now.

UPDATE: For a completely different view, head over to this FanPost.

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hey luke… was writing up a fanpost in response to the last article (and the fukerton.com write up) when I saw this got added. Would be honored if you would take a look

http://www.bloodyelbow.com/2008/9/26/622471/we-get-the-point-espn-no-l

by dt3 on Sep 26, 2008 1:34 PM EDT reply actions  

Reading it now. I agree with you about JP’s question, too.

by Luke Thomas on Sep 26, 2008 1:35 PM EDT up reply actions  

thanks, there is definitely some changes I would make now that I have read this but I am just happy to finally get a fanpost written up. Look forward to doing more

by dt3 on Sep 26, 2008 1:38 PM EDT up reply actions  

One angle you may have missed here

Kimbo Slice will be earning money for CBS. ESPN is owned by ABC.

If UFC signs a network deal with ABC, or MMA Live finds its way onto ESPN, then we’ll see much more sophisticated analysis from the WorldWide Leader In Sports – otherwise, they’ll keep shitting on MMA in the hopes that it never makes any of their competitors money (notice how they don’t care about PPV and non-network entities like the WWE). Besides, their football coverage sucks a lot, too.

PS, I don’t criticize Dana for acting like a tool – people who decide what sport to watch based on press conference behavior probably won’t make good fight fans anyway.

by Derek Suboticki on Sep 26, 2008 1:38 PM EDT reply actions  

The WWE isn’t a real sport, for one. For two, they spend an ungodly number of hours talking about college and pro football. That’s probably because at least 20% of the country’s households are watching the 1pm games. Oh, and then there is the fact that they also televise MNF.

by D.Capitated on Sep 26, 2008 1:41 PM EDT up reply actions  

My point exactly on the MNF

They hype sports that make them money (NFL), and don’t hype sports that don’t (WWE). But when something not only doesn’t make them money, but stands to make their competitors money (MMA), they shit on it – thus this interview.

Incredible run-on sentences are what I’m known for.

by Derek Suboticki on Sep 26, 2008 1:44 PM EDT up reply actions  

I will steal your inability to use periods for the time being then.

Your point is valid, however. ESPN went to great lengths last May to run informational bits on the Rampage/Liddell fight, for instance. Oh, at that same exact time, they were making a pitch for the UFC to move over to their network. The UFC signed with Spike again and suddenly the video pieces stopped and Sherdog (and its ratings) ended up getting joined up with ESPN.

by D.Capitated on Sep 26, 2008 1:54 PM EDT up reply actions  

Exactly right on the chronology

It just seems ESPN (read: ABC, Disney, etc) is willing to smother this emerging sport in the crib if it doesn’t look like they can make money off of it. They seem to be in a weird limbo now, with Brock/Randy getting a very respectable sitdown with Josh Elliot the day after the announcement (and Chuck was interviewed again before the Evans fight) and even an ‘MMA’ place on the Bottom Line crawl . That is something I never, ever thought I’d see.

They either HAVE realized that MMA will make money with or without their help, or they WILL realize it. I think they have, and that’s why we see a)decent UFC coverage and b)the defecation on everything Kimbo/CBS.

by Derek Suboticki on Sep 26, 2008 2:04 PM EDT up reply actions  

I honestly believe at the moment that ESPN could care less about UFC personally or caving to their demands or needs. They might do that for NASCAR, but they won’t for someone like that. That same MMA ticker had the result of the Affliction main event with Fedor’s rank as #1 in the world run across the screen for everyone in the country to see, remember.

I think they’re obviously cognizant of the UFC’s ability to make money with or without them, otherwise they wouldn’t have had such interest in hustling it onto their network last year. Looking at the moves they’ve made historically, I also think they completely lack interest in helping the UFC to build any sort of monopoly. Remember when they happily ran “Randy Couture: Pissed Off” pieces on Sportscenter following his announcement that he was looking to leave the company?

by D.Capitated on Sep 26, 2008 2:13 PM EDT up reply actions  

The problem is that ESPN doesn’t need to do anything. People who watch PTI aren’t watching it for MMA analysis and likely never will, and frankly, MMA is a long, long ways off from achieving the sort of notoriety that demands such respect from sports writers and newscasters, and if they’re able to do it utilizing a PPV model, they’ll be the first.

Either they need 6s and 7s on major network/cable broadcasts for their premier events on a regular basis or they need mutual fund companies that aren’t Ditech to start running ads. Until that happens, no one at that level will be falling all over them.

by D.Capitated on Sep 26, 2008 1:39 PM EDT reply actions  

Also, that was an incredible run on sentence.

by D.Capitated on Sep 26, 2008 1:39 PM EDT up reply actions  

Agree ESPN

is only interviewing Kimbo because of his Youtube popularity & that the talking heads at the network are acknowledging that a lot of their viewers are also MMA fans so they are trying to intertwine it with their show. In the future, I would assume they would appoint someone as the “MMA Expert” like that Max guy was for boxing. I am a PTI viewer regularly, and for the most part they hit multiple topics within a 30 minute show so they say clever/witty things to get peoples attn and then move on to the next topic. That said, at least they are acknowledging MMA existence and if the MMA organizations pitch them their more interesting/intelligent characters they may give it more airtime.

by dnevil001 on Sep 26, 2008 1:40 PM EDT reply actions  

Max was brought on as a studio analyst for their weekly boxing programming. As of right now, they don’t have a weekly MMA program outside of the net show.

In any case, you make a valid point. Remember, ESPN only started to cover MMA in any sense starting for St.Pierre/Serra I.

by D.Capitated on Sep 26, 2008 1:43 PM EDT up reply actions  

Good point

I just meant that I would hope they will dedicate someone to MMA as they did for boxing. MMA is still in its infancy as far a large portion of the country is concerned & the NFL still rules all so we cannot expect much especially during football season. One positive about Lesnar being in the sport is that he played football (although training camp & briefly) and this relates to viewers seeing a former football player in MMA.

by dnevil001 on Sep 26, 2008 1:46 PM EDT up reply actions  

The problem with it being in its infancy is that ESPN does not have to do much of anything. If they don’t cover MMA in any in depth fashion, its not going to cost them dearly in terms of viewership for Sportscenter the next morning.

by D.Capitated on Sep 26, 2008 1:50 PM EDT up reply actions  

Also, ESPN would look at Lesnar the same way the UFC promoted him: A former pro wrestler. Oh, he’s got some legitimate talents and athletic cred, but the man was a pro wrestler. There’s been all of one pro wrestler in the last 30 years to have escaped that job title and garnered some sort of mainstream cred.

by D.Capitated on Sep 26, 2008 1:51 PM EDT up reply actions  

Exactly,

but as new “stars” enter the sport the interest nationwide will open up as Joe Schmo wrestling fan sees Brock Lesnar fighting an MMA legend. These type of fights are what hopefully will lead to more coverage.

by dnevil001 on Sep 26, 2008 1:52 PM EDT reply actions  

It depends on how much more the interest nationwide opens up. On a card by card basis, the UFC is doing better now than perhaps ever before. They’ve done an astounding job building talent both at the elite levels and among the supporting cast. Guys who are barely top ten fighters are stars and mild draws for them. That’s impressive. However, none of this changes the fact that the biggest PPV they’ve ever done was nearly 2 years ago. Could change shortly, but it remains to be seen.

by D.Capitated on Sep 26, 2008 1:56 PM EDT up reply actions  

Agree,

if Anderson Silva were more marketable to the US markets I believe that would make a huge impact with the run he is having. I have seen ESPN run a few MMA stories on E60 before, and the Randy/Lesnar interviews but other than that not much. The UFC is making the effort because the Couture/Lesnar interview was on every single radio show of theirs & all day on tv.

by dnevil001 on Sep 26, 2008 1:59 PM EDT reply actions  

Bataan Death March?

Don’t you think that’s a tad melodramatic? From Wikipedia:

The march, involving the forcible transfer of 75,000 American and Filipino prisoners of war captured by the Japanese in the Philippines from the Bataan peninsula to prison camps, was characterized by wide-ranging physical abuse and murder, and resulted in very high fatalities inflicted upon the prisoners and civilians along the route by the armed forces of the Empire of Japan. Beheadings, cut throats and casual shootings were the more common and merciful actions — compared to bayonet stabbings, rapes, disembowelments, numerous rifle butt beatings and a deliberate refusal to allow the prisoners food or water while keeping them continually marching for nearly a week (for the slowest survivors) in tropical heat. Falling down, unable to continue moving was tantamount to a death sentence, as was any degree of protest or expression of displeasure.

I’m all for historical metaphors where appropriate, but this one seems a bit much.

by sl0wb0t on Sep 26, 2008 3:39 PM EDT reply actions  

I watched the Kimbo interview after reading several online reviews, so my reaction wasn’t as extreme as some of the opinions floating around. My personal opinion was the interview served no purpose. The entire interview felt forced and awkward. Neither Tony Kornheiser or Dan Lebatard asked any questions I felt were relevant to Kimbo’s development as a fighter, upcoming bout with Shamrock, or career in general.

Overall I was more confused than outraged. ESPN should have at least had someone who knew something about mma or expressed interest in mma conduct the interview. The entire segment was a complete waste of time.

by Andy R on Sep 26, 2008 4:37 PM EDT reply actions  

Spoiler

for me because I dvr’d that segment yesterday and have not seen it so I can only comment on what others takes were.

by dnevil001 on Sep 26, 2008 4:43 PM EDT reply actions  

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