A Depressing Look at the UFC's Competitors
Fronted by Luke Thomas. Editor's Note: I strongly disagree with much of Arnold's analysis here, but I'm promoting this FanPost because the issue is worth discussing.
Depressing is the dominant theme for Zach Arnold in a recent article at MMA Memories. Arnold analyzes MMA's tumultuous promotional landscape. Here's a taste:
Think about the climate of the industry at the start of the year and what the climate looks right now, nine months after the first of the year. There are five — count them — five promotions that could go belly-up in the timespan of 18 months. Elite XC, DREAM, Pancrase, Sengoku, and Affliction. The IFL is already finished, and more layoffs in the MMA industry amongst various promotions are expected to take place shortly. These trends indicate that the bottom is about to fall out of the business and that we will be stuck in 2009 with a top-heavy industry, much in a similar vein to professional wrestling.
Things certainly don't look promising here in North America and abroad for non-Zuffa promotions. ProElite and Affliction's woes are well documented, but the industry, as a whole, isn't doing any better in Japan where the sport has enjoyed great popularity for some time. There's not much doubt that some, if not all, of the above mentioned organizations will not survive. Randy Couture's likely return to the UFC is a huge blow to Affliction and other suitors who need starpower in order to lure fans to their products. It's also a signal that only Zuffa can afford the lucrative deals that proven veterans, like Couture, demand.
What does an MMA landscape dominated by one organization mean for the sport in the future? Arnold expresses a negative outlook:
Let’s assume that the bottom does fall out for all of these promotions within the next year. Where do fighters go for work? There’s no farm system at this point (other than maybe Strikeforce). Japan’s dead as a doornail right now, so nobody can go overseas for big money. WEC is folding up their 185-pound and 205-pound divisions, which means that more fighters will be out of work. Elite XC bought out several B-level promotions and managed to lose a lot of money in the process.
Even if you are a UFC fan only, you cannot be rooting for bad business practices in MMA. What’s happening now will affect UFC long-term because sooner or later, the talent pool will dry out as less and less fighters can find work on minor shows. Once the money starts drying up, a lot of fighters are simply going to quit the business.
August served as a pretty good reminder as to what a UFC-only dominated industry looks like. For the most part, it was pretty boring. Staleness and boredom are not good long-term indicators of the health of this industry.
I would tend to agree with this assessment if MMA doesn't prove to have long-standing appeal among sports fans. While this is still an open question, I don't see any proof that MMA can't fill an important and profitable niche in the North American sports scene. I'm not all that knowledgeable in regards to Japan, but I would be surprised if MMA went the way of the dinosaur there, either. As long as MMA is popular enough for the UFC to be profitable, smaller organizations and competitors( to some extent) will continue to emerge.
Football didn't die when the NFL and AFL merged. Although NASCAR dealt a serious blow to indy-styled racing organzations when it emerged as the dominant racing division in America, other organizations remain today, and the farm systems for race drivers are probably stronger than ever. While comparisons across sports are imperfect to say the least, these examples can serve as a reality check. Top-heaviness in the sports world is really more the rule than the exception. A conglomeration of talent within one organization often leaves the public with the best possible product. It's also worth noting that different sports have to compete with each other. The UFC can't just do what they want and leave fans with an inferior product, because many of these fans will cease to be fans of MMA at all.
The key to a healthy MMA industry is an exciting, interesting product produced by promotions that understand how to achieve profitability and innovate for the future. The sad truth is that many of the current players aren't up to the task of growing the sport of MMA. In the future, promotions other than the Zuffa owned businesses will likely put together successful frameworks. In the interim, I wouldn't get too depressed about what catastrophies may lie ahead for an MMA world dominated by the UFC.
The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.
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FanPost Writer's Note:
I don’t agree with much of Arnold’s analysis, either. His predictions hinge on an assumption that MMA doesn’t have staying power. I don’t feel that’s the case if I wasn’t clear about that.
by Cannon Jacques on
Sep 2, 2008 2:00 PM EDT
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There is also reason to believe his “expert analysis” on Japanese MMA isn’t nearly as informed as he would like to make it seem. I’ve spoken to someone who really knows the scene over there and he more or less laughed at most of Arnold’s assertions
by smoogy on
Sep 2, 2008 3:01 PM EDT
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I don’t agree with Zach either. I live in Japan and see quite a few events every year. His assessment of Japanese MMA as being “as dead as a doornail” is very incorrect. I find it funny how American MMA “journalists” seem to know what its like in Japan, when they have such a hard on for the UFC.
by Hookem325 on
Sep 2, 2008 4:09 PM EDT
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Japan MMA will wither to what strickeforce has in san jose…
by mmalogic on
Sep 2, 2008 11:35 PM EDT
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The argument that young fighters won’t continue to emerge because there aren’t secondary organizations is absurd for a myriad of reasons. First, there will always be smaller organizations vying for a piece of the UFC pie. Second, when young fighters getting into the MMA game, they set their hopes on fighting in the UFC and nothing less. So they grind it out on the local scene with the hope that they’ll reach that grand stage, not that they’ll make it to Elite XC some day. By the time a kid realizes he doesn’t have what it takes to make it to the UFC, sure, he might retire. Seems like a very natural process to me and one that already exists in today’s MMA.
There is some interesting analysis to be made about a UFC only MMA market, but I think Arnold totally missed the mark with his assessment. I think the real questions revolve around what it will take for a secondary organization to be comfortably profitable in the US long term, and not be so consumed with overtaking UFC as the dominant organization in the world of MMA.
by Blackout612 on
Sep 2, 2008 2:01 PM EDT
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I couldn’t have said it better myself. Everything I was going to say is already in this post. Thanks.
by dedstrk911 on
Sep 2, 2008 8:21 PM EDT
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I agree that Arnold’s “the sky is falling” attitude is way over the top. Just as one example
There’s no farm system at this point (other than maybe Strikeforce).
Exactly how many UFC fighters are former Strikeforce fighters? While Pro Elite and the market forces are doing a fine job killing off the “triple A” organizations, “single-A and independent” organizations are still all over the place, and will continue to proliferate. Even if the UFC comes to dominate the landscape completely, they’ll eventually put together their own triple-A organizations.
by Michaelthebox on
Sep 2, 2008 2:02 PM EDT
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I second that.
Like in hockey and other sports, you can have the major league teams, and the farm teams.
As for Japan, it’s really unfortunate. Such amazing talent and fighting going on, yet there’s just no appetite for any of it. Promotions like Dream just seemed to have problems from the get-go. I have no idea how it will be fixed over there.
by pud333 on
Sep 2, 2008 2:34 PM EDT
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Exactly, Strikeforce and Adrenaline exist, and maybe some more companies can start up. If they start with the intention of being a minor league org, they can win (like Arena Football and Independant League baseball).
All these orgs mentioned are struggling because they are spending too much money trying to be the next big thing, there is plenty of room for minor leagues, and I’m sure there’s money to be made there if you do it correctly.
by Phildo on
Sep 2, 2008 3:04 PM EDT
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“they’ll eventually put together their own triple-A organizations.”
^Correct.
http://mma4real.net/
by Tha Realness on
Sep 2, 2008 2:07 PM EDT
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Didn't they already miss the boat
It seems that the UFC already missed the boat on a AAA promotion when they folded 185 and 205 in the WEC. The WEC is a perfect place to build up and coming fighters before they make it to the UFC. Most of the Hardcore fans watch the WEC as it is. Knowing that these guys could be the UFC stars of tomorrow would make it all the better.IMHO
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
by aaronb on
Sep 2, 2008 2:32 PM EDT
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I always thought the 185 and 205 divisions in the WEC were being folded because a) there wasn’t a whole heck of a lot there, and b) they were trying to really distinguish the WEC as a place for the lighter weight classes to flourish.
by pud333 on
Sep 2, 2008 2:36 PM EDT
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They're trying to shed the notion that WEC is a minor league
Their lighter weight classes contain some of the greatest fighters in the world today.
by Blackout612 on
Sep 2, 2008 2:39 PM EDT
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Agreed
However that doesn’t mean it cannot be a feeder system. No reason the UFC couldn’t add 145 to it’s promotion. It’s only one of the most exciting weight classes going right now.
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
by aaronb on
Sep 2, 2008 2:42 PM EDT
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We sort of went over this when discussing a women's division about a month back
They have so many fighters under contract and not enough airtime to showcase them. Another weight class in the UFC would muddle things up considerably. That’s why the WEC is there. The UFC has associations with minor organizations (such as the one in Mass) that operate as something of a farm system and the TUF program is self explanatory. Certainly, things can change in the future, but the formula is working just fine as it is right now.
by Blackout612 on
Sep 2, 2008 2:56 PM EDT
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I posted this elsewhere
But I think it is valid here. Despite the fact that obviously the UFC is the top promotion. The competition has been really good for fans and fighters alike. Look at the UFC output the last couple of years, since competion arose.
Number of ufc events per year
2003- 5
2004- 5
2005- 10
2006- 18
2007- 19
2008- 17 through November 15
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
by aaronb on
Sep 2, 2008 2:38 PM EDT
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Competition isn’t the result of more UFC…it’s a result of the UFC finally being able to make a profit on the shows they produce…
http://mma4real.net/
by Tha Realness on
Sep 2, 2008 3:04 PM EDT
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I think what will happen in the MMA industry is people will smarten up and strengthen the farm system…
there is a wide open space right now for a manager/promoter role in every part of the country…
Monte Cox did this beautifully with his small shows using them to make a little money while building up his fighters.
That system he put together should have been franchised…
MMA is doing very well… look the mma blog business = growing… mma clothing business = growing, etc…
MMA trying to compete with the UFC = dying.
People need to smarten up.
Having said that… competition is very good – as we can see Zuffa streamlining and becoming more effective due to it.
And even though the top of a non UFC is 100k buys now… there will come a time when it will become 200k buys with the UFC counter programming.
Zuffa already has plans of where the ceiling for where fighter pay will go… and it’s slowly incrementing their:
200k US buys… what can a competing promotion pay stars for 200k buys and a decent gate.
Everything above that (overseas tv licensing, etc…) Zuffa will keep/reinvest in the growth of the sport.
by mmalogic on
Sep 2, 2008 2:42 PM EDT
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The UFC doesn’t even begin to cover the demand for MMA.
The problem is, at least with EliteXC and Affliction, is that they just got some money together, hired some fighters, and went toe to toe with the UFC. XFL? World Football League?
If any MMA org wants to succeed they need to go where Zuffa isn’t, and start staging low level events with amateur & low end pro fighters in the less populous places. Build from the ground up, rather than just trying to magic your way into the big time with 10 million bucks.
by toxic on
Sep 2, 2008 3:30 PM EDT
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This is how I see it.
MMA can be compared to football. There is the NFL, Arena League and things like the CFL and NFL Europe.
In my mind, UFC is the NFL, all but indestructible. Strikeforce would be like the Arena League, well run and carved out a nice piece of pie, without trying to directly compete with the NFL. Your Canadian promtions can be like the CFL, not hugely popular outside of their domain, but still interesting and good. NFL europe can be all the overseas promotions like Shooto, Pancrease, Spirit and so on, It is their world and they deserve their own promotions, but they really don;t challenge the UFC. Now you can take all the regional/local shows and make the college football, some are good, some stink. But they are almost everywhere and they generate good fighters for the big time shows.
So keeping this in mind, EXC and Affliction would be like the WFL or XFL. Not as good or deep of talent, yet they want to go directly after the NFL (UFC) and inevitably they fail.
Now don’t misunderstand, I love the NFL, but sometimes I need the CFL, Arena, or college football games. So I’m saying there is a place for all of those. However, I don’t need the XFL. It just doesn’t seem to matter to me, even though they occasionally have a spectacular game or performance, it just doesn’t seem relative when compared to the NFL.
So what does this mean? Well, i can always use more NFL. Translation, I can always use more top level mma. So how do you compete with the NFL? Only one league has done it with any level of success, and that was the AFL. A league formed by several enterprising visionary owners. So what we need is an mma league formed the same way, with many working together to put out the best, deepest alternative product, which would eventually force a merger or at least an acceptance by the UFC.
Affliction, EXC, Dream, WVR, could come together to form another giant promotion that would rival the UFC. We know the UFC won’t be able to have every fighter out there on the roster, even now if you put all those orgs together, you would have nice talent.
In this far fetched, imaginary, dream world of mine, the new promotion would meet the UFC annually in a super bowl or World Series of mma. The would be like the AFC/NFC or AL/NL.
But individually attempting to take on the UFC, is foolish and ill advised, imo. Not saying I dont like the competition, but I would prefer if they did smartly and tried to grow, rather than trying to shoot big and instantly fail.
"The bigger the cushion, the sweeter the pushin'"
by BJJDenver on
Sep 2, 2008 3:40 PM EDT
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I never understood the NFL analogy
Football,Baseball etc are team games. MMA is an individual sport. Following guys just because they are UFC fighters is akin to following only Don King boxers. Fans will flock to wherever the best fights take place. In a perfect world the UFC cross promotes and makes the best matchups in the world. Right now we get to see alot because Zuffa has 70% of the top talent in their ranks. However at some point some changes will need to take place.
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
by aaronb on
Sep 2, 2008 4:22 PM EDT
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There really isn't a "good" analogy.
I kind of like NASCAR the best. It’s totally different from MMA in a lot of ways, but it’s similar in that the individual drivers can move in between series pretty easily. I think the NASCAR organization has breathed new life into motorsports, because the governing body is so well organized and is able to produce a product that fans like. It’s always evolving to make the product better, and has forced competitors to up their game.
I always see people putting forth the concept that the UFC is destroying the competition, and this destruction is bad for the sport. In actuality, I think the UFC is weeding out the week promotions that don’t have a top notch product, and this is good for the sport in the long-run. I don’t believe the UFC can force one-sided contracts (benefiting the UFC disproportionately) in the future. The financial barrier to entry into MMA isn’t all that high. Savvy businesspeople can exploit a UFC that doesn’t keep morale among fighters high.
by Cannon Jacques on
Sep 2, 2008 4:54 PM EDT
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You're correct.
It’s also a lot harder financially to make a go in NASCAR than MMA, Boxing, etc., because it costs around $20 million to field a competitive Sprint Cup team for the duration of a season. There aren’t really any good analogies. Boxing is close, but there aren’t many things that I think MMA can draw on from present-day boxing.
by Cannon Jacques on
Sep 2, 2008 5:15 PM EDT
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Part of what makes MMA so interesting is the lack of analogous sporting events.
That said, I think we can draw a fair number of “what not to do” type lessons from boxing.
by Richard Wade on
Sep 2, 2008 5:52 PM EDT
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UFC is the Nascar…
WEC is becoming the fomrula 1.
and everything else will be the local race shows.
by mmalogic on
Sep 2, 2008 11:39 PM EDT
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Very well said sir
I agree 100%
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
by aaronb on
Sep 2, 2008 5:11 PM EDT
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You need to look past the football analogy. It isn’t comparing the two as sports, but as business and what is available for them, market wise. It could just as easily have been hamburgers, using McDonalds, BK, Wendy’s, etc….
I agree that football as a sport is a bad analogy, like when they said EXC was going to be like the XFL. Instead. I am just comparing how two business dominate the landscape in their respective fields, and where the competition may fit in that landscape.
"The bigger the cushion, the sweeter the pushin'"
by BJJDenver on
Sep 3, 2008 12:42 PM EDT
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Randy: ‘I want to fight Fedor. Fighting is what’s important to me – I don’t know what is important to him. If he wants to be the #1 heavyweight in the world, he needs to come fight me.’
by subo on
Sep 2, 2008 4:30 PM EDT
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There are "feeder" venues all over the country not to mention "feeder" camps.
I don’t think the Ufc has problems finding talent. Infact they have so much talent it spills over into these sideshow startups like affliction, elite xc, etc. Less competition in the market might actually lead to less whining and more fighting.
I told you I can't build your candy house! It will fall apart, the sun will melt the candy, it won't work!
by mma_dude on
Sep 2, 2008 4:47 PM EDT
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![Quinton "Rampage" Jackson on December fight in Memphis against Rashad Evans.
Video from ComputerCowboyTV.
Also:
"UFC Vice President of Regulatory Affairs Marc Ratner today confirmed with MMAjunkie.com that a Memphis show will take place at the 19,000-seat FedExForum in 'early December,' but he declined to comment on the potential Evans vs. Jackson bout. [...]
"Ratner said the traditional year-end blockbuster, UFC 108, might instead take place Jan. 2 in Las Vegas."](http://cdn1.sbnation.com/fan_shot_images/58303/default_small.jpg)









