The Economics of MMA Marketing

by Nick Thomas on Aug 8, 2008 9:09 AM EDT

Sports marketing guru Robert Roveta schools Mike Straka on the economics of Mixed Martial Arts marketing.

Plus clips of Randy Couture on Biography and Fedor Emelianenko's DVD instructional after the jump.

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Why is the host of the show wearing an awful Affliction shirt?

by Luke Thomas on Aug 8, 2008 9:24 AM EDT reply actions

Fox must be like Zuffa…..they underpay the talent so Straka has to hump it and work sponsors into his gig…...Straka will also be able to get better gigs once he leaves Fox since he is getting the Fox rub, so Fox shouldn’t really be paying him anything

Mike Goldberg on robnashville:
"His analysis is so analytical"

by robnashville on Aug 8, 2008 8:11 PM EDT up reply actions

And why..

...is he making incredibly awkward comments?

by Luke Thomas on Aug 8, 2008 9:37 AM EDT reply actions

I wonder if he’s making any money. Unfortunately for fighters, there are very few high end agents involved in the MMA game. It’s mostly just hacks and coaches.

by Michael Rome on Aug 8, 2008 5:04 PM EDT up reply actions