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Financial Backer, Discount Retail Giant Don Quijote Lifts Sengoku and Now Pancrase

450px-don_quijote_store_front_medium

Jordan Breen explains:

A strong source in the Japanese MMA industry has confirmed to Sherdog.com that Don Quijote, the primary sponsor of World Victory Road's Sengoku, is now a controlling partner of Pancrase.

The Japanese powerhouse chain retailer is best known for their penguin mascot and sponsorship of Hidehiko Yoshida (Pictures) and Kazuhiro Nakamura (Pictures). Don Quijote’s chairman Takao Yasuda is also a powerful figure within the World Victory Road promotion.

After years of operating in the red, Don Quijote has bought out Pancrase's debt and now has a controlling stake in the promotion. With the change, former Pancrase leader Masami Ozaki has been replaced by former Pancrase director and matchmaker Yasushi Sakamoto.

Pancrase will still operate as a separate and autonomous promotion despite drawing a considerable chunk of their resources from the same pool of capital. However, the influence of new leadership was on display at the Aug. 27 Pancrase card. Not only was Yuki Kondo (Pictures)'s main event bout hyped around his participation in the Sengoku middleweight grand prix, but Venezuelan freestyle wrestler Maximo Blanco made his MMA debut on the event's undercard after being signed by Sengoku as a developmental prospect. Also, sitting quietly in the corner on turnbuckle pads was Donpen, the penguin mascot of Don Quijote.

This is beyond encouraging news, although aside from keeping the national scene in Japan healthier I confess to not understanding Quijote's motivation to support these organizations (aside from being supporters of the sport) that clearly are not profit generating operations. What will be interesting to see is if Pancrase becomes some sort of a feeder organization and farm league for Sengoku, a la DEEP to PRIDE. Whatever the case, Quijote has deep pockets and clearly a corporate pledge to mixed martial arts. Sengoku is partly ironing out their problems, partly allowing unresolved issues to persist. But with such firm financial backing, one gets the sense that even though there appears to be a contraction in the MMA market in Japan, there are coffers from strong corporate backers to keep the waters flowing...for now.

More on Don Quijote here.

0 recs  |  Comment 6 comments

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Is this guys name for real or a joke? I know it’s not spelled exactly the same but…Something tells me Don should be out fighting windmills and calling them giants.

by Tommy7 on Aug 29, 2008 12:45 PM EDT reply actions   0 recs

Course don’t Asians like that book? I guess I could see them opening something with a simular name.

by Tommy7 on Aug 29, 2008 12:52 PM EDT reply actions   0 recs

Its one of those english names in Japan that means nothing, like Go Kicky Fast OK! Soda Pop Dirt Bike Racer

by smoogy on Aug 29, 2008 1:34 PM EDT reply actions   0 recs

The major reason that Don Quiijote is involved in MMA is simple. Chairman Yasuda just likes MMA. It’s like if H. Lee Scott had a chub for MMA.

The news is major in that it is a business deal, but really the crux of the matter is look for more Pancrase guys filtering into Sengoku, and Sengoku to send their developmental prospects there.

by Jordan Breen on Aug 29, 2008 6:09 PM EDT reply actions   0 recs

bubbafat

Japanese MMA will live forever. Just the promotions that get bought up by billionaire American casino moguls get tanked permanently. You can bet your ass they won’t let that happen again. Then again, selling a worthless company drowning in debt with no TV or PPV deal, and non-transferable fighter contracts for 70 million was a windfall for them.

by bubbafat on Aug 29, 2008 6:30 PM EDT reply actions   0 recs

NICE !!!

This was the best news I heard all day. I want BIG MMA in japan to do good and be there well into the future. Bolth WVR and Dreams need to stay in the Mix of the MMa world.

by Shocbomb on Aug 30, 2008 3:48 AM EDT reply actions   0 recs

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