Bud Light Signs Chuck Liddell and Anderson Silva as Official Spokesmen

by Michael Rome on Aug 21, 2008 10:49 PM EDT in News Comment 15 comments

A few weeks ago, when Anheuser-Busch was sold, there was some speculation in the MMA community that this could spell trouble for the UFC's deal with Bud Light. It looks like that is not the case, because Bud Light has signed Anderson Silva and Chuck Liddell as official spokesmen:

Anheuser-Busch is stepping up its involvement in MMA by making UFC middleweight champion Andersion "The Spider" Silva and former UFC light heavyweight titleholder Chuck "The Iceman" Liddell spokesmen for the Bud Light brand.

The campaign is set to hit 4,000 convenience stores throughout the country immediately as well as include billboards and television commercial appearances.

I wonder if this is part of a mainstream push to hype a fight between the two, or just a strategic decision to focus on the old knock out king and the new knock out king. I certainly look forward t seeing a Bud Light commercial with the two of them.

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I'm having a hard time

picturing Anderson Silva drinking a bud light

Chuck Liddell obviously I can see doing a bud light Keg stand

all you gotta do is...

by imapimp08 on Aug 21, 2008 11:02 PM EDT reply actions 0 recs

Anderson Silva

will get drunk after a shot of beer.

by IHateMMA on Aug 21, 2008 11:14 PM EDT up reply actions 0 recs

This is a Liddell dream job. I wonder if they’re paying in dollars or beers?

by Tommy7 on Aug 21, 2008 11:21 PM EDT reply actions 0 recs

Well I really like their ads, I can imagine a dozen scenarios myself putting the fighters in humorous situations for a commercial.

by pr0cs on Aug 21, 2008 11:25 PM EDT reply actions 0 recs

Good job for them.

by Eugene Schelfaut on Aug 21, 2008 11:43 PM EDT reply actions 0 recs

Surprised

Thought Liddell would get signed by Sudafed first.

by Blackout612 on Aug 22, 2008 12:44 AM EDT reply actions 0 recs

One would think that he'd be able to get that fixed

by now. Maybe he’s just waiting until his MMA career’s over before he gets the work done. Or maybe it’s become part of his persona.

There is no such thing as innocence, only degrees of guilt.

by misterjonez on Aug 22, 2008 1:54 AM EDT up reply actions 0 recs

Interesting that they would have Anderson Silva as their spokesman. He doesn’t speak english.

(formerly TheFightJournal)

by Lucas2 on Aug 22, 2008 1:40 AM EDT reply actions 0 recs

It's a beer commercial,

they’ll probably have six words total. He can figure those out without too much trouble.

There is no such thing as innocence, only degrees of guilt.

by misterjonez on Aug 22, 2008 1:54 AM EDT up reply actions 0 recs

He's gotten better with his english.

by IHateMMA on Aug 22, 2008 2:57 AM EDT up reply actions 0 recs

He'll be the dude going "Boooood Light"

..and Chuck will go “No, Bud Light”.

by Blackout612 on Aug 22, 2008 3:26 AM EDT up reply actions 0 recs

I’m really interested to hear the extent of their sponsorship and just how much they will be utilized and in what mediums.

by Simco on Aug 22, 2008 2:36 AM EDT reply actions 0 recs

If Silva won’t appeal to American drinkers, he will to a Brazillian audience. The soon-to-be approved Anheuser-Busch InBev after all will have a Brazillian subsidiary (AmBev). Maybe they’re grabbing him now with the goal of eventually getting him to promote American beer in Brasil (if that will ever work).

by Flying Gogoplata on Aug 22, 2008 3:19 AM EDT reply actions 0 recs

Interesting thought and that might actually be one of their long term thoughts but right now I think this is primarily to capitalize on the free marketing they will be getting as the UFC does everything in its power to promote Anderson as the baddest man on the planet.