UFC Co-Promotion: The Reality

Many Radio Personality's, MMA writers and even some fighters will have you believe that there is a possibility of the UFC co-promoting if not now sometime in the future...

Let me illustrate for you what would have to transpire in order for the UFC to comply - so the reality of the situation can be better understood:

A real competitor to Zuffa must emerge.

An Organization needs to emerge not owned by zuffa that not only can maintain profitability but can match or exceed zuffa's revenue.

Why?  Because in order to compete on pay you have to be able to compete in revenues and profitability.

Zuffa has a nasty way of calculating compensation with the understanding of what the competitions revenues can sustain and their bids always keep the competition in the red.

The current reality is not one organization has been able to compete nationally and remain profitable let alone match Zuffa's revenue.

Let's say an organization has TV and gets on PPV.  The UFC will counter program and their free counter programming will range from a replay all the way to a star studded ppv quality card.

An organization would need to spend a fortune just to get close to 200k ppv buys.

So some say don't compete with Zuffa initially... build stars first.

Where do you think your stars will end up once their contract is up?

Cung Lee is already in talks with Zuffa... once Kimbo, Lawler, shields,  big foot's contracts are up where do you think they will go?

Elite XC can't afford to put on their next show let alone match what ever offers that will come their way.

Bottom line if you compete with Zuffa they have a plethora of tactics to keep you in the red.

The Conclusion is in order to promote on a national level you need to build fighters that Zuffa doesnt want (so far women)... 

And a Man vs Woman fight won't force Zuffa to co promote.

MMA Logic mmalogic@yahoo.com