Steve Cofield has the exclusive for Yahoo Sports:
Sources have told Yahoo! Sports that free agent Tito Ortiz will fight Renato "Babalu" Sobral in the co-main event at Affliction's next fight card, on Oct. 11 at the Thomas & Mack Center on the UNLV campus in Las Vegas. The main event will feature a heavyweight bout between WAMMA champion Fedor Emelianenko and Andrei Arlovski.
Affliction vice president Tom Atencio would not confirm the Ortiz-Babalu fight. He said details for the fight card will be released during an Aug. 6 news conference that most likely will be held in Las Vegas.
How big is this signing for Affliction?
UFC 59 - Ortiz v. Griffin - 425,000
UFC 61 - Ortiz v. Shamrock II - 775,000
UFC 66 - Liddell v. Ortiz - 1,050,000
UFC 73 - Ortiz v. Evans - 425,000
UFC 84 - Ortiz v. Machida - 475,000-525,000
To put this in modern TV parlance, Affliction just pulled a "game changer". With a PPV ace like Ortiz, the landscape changes drastically. Given a proper promotional effort, the 250,000-300,000 buy range talked about by Affliction promoter Tom Atencio that was passed off as a laughably unrealistic goal now seems much more attainable, to say the least.