EliteXC Can't Catch a Break
EliteXC's second CBS show featured a lot of excitement and really delivered the honest to goodness MMA goods despite a lack of big names and strong promotion. But after last weekend's Ultimate Fight Night/Affliction double feature EXC still felt a little flat. There was a definite minor league feeling to things and the crowd hurt the feel of the show badly at times with booing of exciting fights.
Sure, EXC crowned champions but after last weekend are names like Jake Shields, Antonio Silva and Robbie Lawler carrying the same kind of weight of an Anderson Silva or Fedor? There was so much of an inescapable feeling of "this is not the best that mixed martial arts has to offer" to the show that despite its successes the show couldn't boost the promotion.
And now to top it off Miguel Cotto and Antonio Margarito put on an absolute boxing classic. The fight was so good that I will not talk about who won in hopes that you'll make sure you see it. It was stand up and yell at your TV good.
So once again EliteXC is overshadowed in the fight world. It now sits as the fourth best combat sports event of the past 7 days. We'll see where the ratings come in, but at this point the only thing that could really make them feel good are better than expected numbers for a show that they never seemed to put their promotional muscle behind.
I guess now it's just "Go get 'em in October boys." But they're going to need a hell of a show in such a loaded month to gain any traction in a landscape that got a whole lot rougher with the emergence of Affliction.
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It did feel kinda like the “minor leagues”, but I still did enjoy most of the night. I knew Lawler/Smith couldn’t go very long at the pace they went last time. I was surprised it went to round 2.
by Rob Dib on Jul 27, 2008 9:21 AM EDT 0 recs
I found the event to be better overall than Affliction, but then I guess I don’t have as much fan-love for Fedor as a lot of other people. Every fight was reasonably exciting, including the prelim fights. I’m sort of surprised they didn’t show Bigfoot on the main card because he looked really sharp (luckily Fight Network broadcast the fight earlier).
I think EXC is just behind UFC in terms of production, I think last night was one of the best shows. The hoochie girls were gone, no music introductions, some great fights, no bad controversies, submissions, knockouts.. There was something there for everyone really.
My biggest complaint is that EXC and CBS did NOTHING to help build the show. Almost no advertising, no pre-hype show, nothing to even suggest to casual fans that they had a chance to watch some interesting fights for free. If the show does poorly in ratings that is why, not the lack of Shaw or Kimbo.
I can’t wait to see Cyborg vs Carano (hopefully Gina can make weight)
by pr0cs on Jul 27, 2008 9:26 AM EDT 0 recs
Perspective
I agree with Brent’s comments for the most part, but you also have to factor in their audience. Based on the late EXC show, a lot of new people were watching the sport – people who considered Kimbo Slice a star.
In that sense, I don’t think that its relevant criticism (though it might be fair) to say this fell flat compared to UFN or Affliction.
The CYBORG fight was incredible and had everyone in the room (2 males MMA fans and 2 females annoyed that what we watching MMA again) wondering what she’d do to Gina Carano’s pretty face. That match is already sold of they can book it.
I thought it was a great showing by EXC – a lot of an action for 2 hours.
by ghettoiam on Jul 27, 2008 10:01 AM EDT 0 recs
I wonder if they were depending on the internet and press to advertise for them, ie Affliction.
I would imagine they spent a lot of money on advertising the first show.
Other than the gate, and sponsorship, how does an org get paid if it is on regular cable. Is there a fixed amount the CBS coughs up for it? If so, wouldn’t CBS want to pump the show more to get more viewership, therefore higher prices on commercials?
by Heenan on Jul 27, 2008 10:13 AM EDT 0 recs
As a Sacramento resident I can tell you that the local media were doing all they could to give away tickets…and not many people seemed interested. I’d be real interested in finding out how many of those filled seats were comped…because I’d be willing to bet that they gave away a good 15-20%. Even at that rate, they couldn’t fill the place up.
FWIW, the Stockton arena opened up a few years back with a Neil Diamond concert and the City of Stockton paid him $1 Million just to show up. They then went on to sell only 9,000 tickets and lost some serious tax-payer cash on the deal.
Omar...I'm done with you. Hello Darren Ford! Come to papa.
by PacBellBoozer on
Jul 27, 2008 1:37 PM EDT
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Wow
because when I think of Stockton, Niel Diamond comes immediately to mind.
by mythbuster on
Jul 27, 2008 2:11 PM EDT
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Correct...
Sorry for leaving that out
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on
Jul 27, 2008 3:16 PM EDT
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I thought it was a great show. And I’m the one who bashes everyone except the UFC. Jake Shields is a top 3 welterweight, Lawler a top 5 middleweigt, Nick Diaz who always entertains, and a ruthless female fight. I thought it was 100x better than the last.
by Josh H. on Jul 27, 2008 12:14 PM EDT 0 recs
Elite was fifth best in the past seven days.
Affliction, UFC, Dream and Cotto/Margarito were all better. But it was still the best show Elite has done so far, and what a coincidence it was the first one with Gary Shaw in his “reduced role”.
by Scotty87 on Jul 27, 2008 12:32 PM EDT 0 recs
the other shows may have been better but i think folks tend to forget that more folks saw the EXC show than the Affliction, Dream, and Cotto-Maragarito fights combined…..and maybe even doubled depending on the rating. apples and oranges…
by robnashville on
Jul 27, 2008 12:56 PM EDT
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I forgot DREAM...
jesus…you’re right
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on
Jul 27, 2008 3:17 PM EDT
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hmmm
-no having to look at repulsive gary shaw
-no boring fights
-no fights going to decision
-no eye pokes or anything of that sort ruining a fight
-no early stoppages or fighters complaining of early stoppage
-no kimbo and having to hear about how hes the greatest heavyweight ever
-3 exciting fights plus one cool one minute clinic by shields
What is there to complain about again? Their last event seemed like it was making a spectacle of my favorite sport and i found it annoying. This one seemed like 4 straight up mma fights. I would much prefer the latter. Although it did help that this time i used dvr and tuned in late so i could fastforward through all the crap besides the fights.
And on an unrelated note, that was my first time seeing Cris Cyborg and i am now a big fan.
by negaduck on Jul 27, 2008 12:51 PM EDT 0 recs
The show was B-level, but it was also pretty entertaining, and a big improvement over the first one.
by Cmad77 on Jul 27, 2008 1:01 PM EDT 0 recs
I hate the spectacle aspect that Gary Shaw brings. Last night was a good show. What Gary Shaw did provide, that last night’s event lacked, was buzz. Every promotion has to have decent marketing. Most people aren’t going to seek out an MMA event on TV. EXC needs more than just the people frequenting MMA blogs to survive.
I’m not advocating changing the sport for the general public. That would be a travesty, but the promotion should try to get people excited. They seemed to throw in the towel without Gina and Kimbo available. EXC really needs to build up some of their other fighters – i.e. Jake Shields and Robbie Lawler.
by Cannon Jacques on Jul 27, 2008 1:31 PM EDT 0 recs
IMO
i thought the Cotto-Margarito Fight was better than any of the last 2 weekends. I love MMA more than i could ever love boxing but last nights fight was GREAT! EXC had some great fights and it was very entertaining. Overall this show was alot better than the last CBS show. Isn’t it a great time to be a fight fan? Whether it be Boxing or MMA. Keep the fights coming!
by asmiley420 on Jul 27, 2008 1:50 PM EDT 0 recs
Also
i think Gina will handle Cyborg. Cyborg looked good but Gina has better hands in my opinion. Should be a great fight..
by asmiley420 on Jul 27, 2008 1:51 PM EDT 0 recs
I can't
find results for the Ruiz vs. Freitag fight.. Did it get scratched?
by asmiley420 on Jul 27, 2008 1:53 PM EDT 0 recs
Ratings aren't looking so good.
Early reports have the ratings being about half the first show.
Around 2.6 million.
by mattman73 on Jul 27, 2008 5:08 PM EDT 0 recs














