Ariel Helwani sums it up nicely:

We just came back from the EliteXC press conference at the Stockton Arena and the only word that comes to mind is "surprised."

Surprised that there was virtually no media there. Seriously, maybe a handful...tops.

Surprised that the Shaws (Gary and Jared) were no where to be found.

Surprised that no one is willing to give a straight answer as to where they are hiding. Trust me, I asked around.

Surprised that there appears to be zero excitement online, around town or even in the local media for this event.

This is actually worse than previously imagined. I had assumed they were at least trying hard, but swimming up-current against the UFC vs. Affliction river. Not so. It turns out they aren't even putting full force and effort into making what is actually an historic event in many ways actually...well...historic. This could get ugly.

UPDATE: One more thought. After all of the mistakes that were made at the first EliteXC show on CBS, Pro Elite officials assured fans and media members that the second show would be the one where they got matters right. This was the show that was going to be the upgrade from a production standpoint. This was the show to be paraded as the one where, at least to a significant degree, EliteXC polished their product and improved their product. So, if that's at all remotely true, why does it feel like they are punting?