The sport of MMA has progressed greatly within the past few years. Just 4 years ago the largest MMA promotion in America was bleeding millions of dollars for every event they produced. Nobody thought they would ever see MMA on prime time network television. However, this weekend MMA will make its second appearance in the form of EliteXC: “Unfinished Business” on CBS. The Ultimate Fighting Championship is reportedly worth over a billion dollars. There is so much more room for this sport to grow, and I have to wonder why isn’t hasn’t progressed even faster?
I think it’s safe to say that Zuffa is THE major player in the MMA world. They are the only promotion that continuously produces events that yield a profit. In fact, Dana White says “I’m glad we make this business look easy…because it’s not.” Since the UFC began operating in the black back in 2005-2006, we’ve seen a multitude of promotions sprout up hoping to become the next UFC. If not all…most of them now defunct after losing millions of dollars…and for what? Only to have their fighters and assets consumed by the UFC to strengthen that company.
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