What seems very clear to me is the poor or perhaps unfortunate timing for EliteXC in scheduling their second CBS venture one week after the Affliction vs. UFC July 19th weekend. Whether intentional or not, it is quite apparent the aftermath of the two events and what they mean for the sport has enough carry over power post-event with MMA fans to drown out most of the build-up for the "Unfinished Business" card this weekend.
Now, part of that is the relatively weak card on CBS. For casual fans, Antonio Silva vs. Justin Eilers isn't quite the barn burner of Fedor vs. Sylvia. No one really knows who Shayna Baszler is, Nick Diaz's opponent is all but anonymous and while Smith-Lawler II does have some traction, it's not enough to carry the day as the main event (or at least not with its current supporting cast).
The most problematic element of this situation, though, is timing. Even though the card is a little ho-hum as compared to many top-level recent MMA cards, the CBS exposure and intrigue of EliteXC's follow up to the Slice-Thompson event would ordinarily be more than enough to promote interest. Maybe there are others out there who see it among MMA fans and media outlets, but I certainly do not. News outlets like Sherdog may be diligent in covering all aspects of the MMA world, but blogs like this - that are generally a little more responsive to market demands from an editorial selection standpoint - aren't seeing it at all. The posts about EliteXC are generating very little interest and there is paltry amounts of traffic coming into this site that's related to anything in the EliteXC universe.
I think the timing of this event - that is, being so close to the aftermath of Affliction vs. UFC - is going to cost EliteXC. How much? That's hard to tell. But what's very clear to me is the need for fans to chew on this new landscape or rivalry created by Affliction going head to head with the UFC. They need the time to digest all its significance and once that becomes stale, then the time is right for grabbing their attention. Certainly that window is small and perhaps there wasn't much they could do to fulfill that requirement. But truth be told, without the CBS exposure of this show, very few within the MMA community would be invested.