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Yahoo's MMA Coverage Today Reaches EPIC FAIL Level

In an article by Kevin Iole titled, "Bank on it", the Yahoo sports writer profiles UFC 85 headliner Thiago Alves by saying the following:

Thiago Alves’ family is in the banking business in Brazil. But he was only 14 by the time he knew the world of high finance was not for him.

By that point in his life, it had become apparent to Alves that he was different than either of his brothers and that life would take a different path. Fighting was in his soul, he said, and he couldn’t deny it.

Seems all good and dandy, right? WRONG. The problem with the article isn't that Iole is a bad writer or that it's not timely. The problem is that Alves' family is in the baking business, not banking:

Alves knows something about following a recipe. Growing up in Fortaleza, Brazil, he worked in his family's baking business and assumed he would one day take the reins of the enterprise. Enter Bruce Lee and Jean Claude Van Damme. After watching the martial arts movie mavens, Alves knew he had found his passion.

I'm really not trying to be the bad guy or the blogging equivalent of the enforcer when it comes to criticizing the mainstream media, but this is, as we say in the Marine Corps, "unsat".

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Too many pastries to blame for Alves not making weight?

by Brett Jones on Jun 6, 2008 12:07 PM EDT reply actions  

ever baker knows

you can’t be getting high on your own supply, i mean you can’t be getting fat on your own vat (of dough)

by Kid Nate on Jun 6, 2008 12:12 PM EDT up reply actions  

Comedy!

Good one Brett.

Iole does a nice job on his columns. I cant believe he screwed that one up. I say we inundate his mailbox with bakery orders.

Read My Blog
"Life's tough, tougher if you're stupid."

by Brandon Jones on Jun 6, 2008 12:13 PM EDT reply actions  

I say not

Look, everyone bags on Iole and no one more so than me. But I don’t think Iole is a bad guy and I don’t think anyone should be insulting him. Iole’s at fault, but that should’ve been fact checked somewhere up the chain.

by Luke Thomas on Jun 6, 2008 12:15 PM EDT up reply actions  

If anything, the complaints should go to Yahoo’s ombudsman, I reckon.

Honestly though, I got the impression that you did think Iole was a bad guy. Well, insomuch as I understand that most people who think someone is a corporate schill is also a bad person.

by Brett Jones on Jun 6, 2008 12:19 PM EDT up reply actions  

Not trying to give that impression

Iole is a fan of the sport. I respect that. And as a mainstream writer, he’s got a lot of power. But you can’t make errors like this.

by Luke Thomas on Jun 6, 2008 12:21 PM EDT up reply actions  

Me Neither

I enjoy most of his columns. I just thought it would be fun to do some needling.

Read My Blog
"Life's tough, tougher if you're stupid."

by Brandon Jones on Jun 6, 2008 12:21 PM EDT reply actions  

Reading nearly anything that comes from that man’s hand is a sugary slap to the teeth.

"Common sense is in spite of, not as the result of education. "
-Victor Hugo

by Chonbody on Jun 6, 2008 12:22 PM EDT reply actions  

Wow, good find...

Good find Luke. Iole is a good writer, but he definitely has some odd stances. The factual inaccuracy here completely kills that entire portion of the article. Come on Yahoo!

by Leland Roling on Jun 6, 2008 12:35 PM EDT reply actions  

Thanks to Sam Caplan

For bring the article to my attention.

by Luke Thomas on Jun 6, 2008 12:41 PM EDT up reply actions  

I'll give Iole this much...

...he has gotten much better recently. But man. FAIL has never applied quite so much as this.

Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison

by Brent Brookhouse on Jun 6, 2008 12:49 PM EDT reply actions  

Honestly

It’s a very poorly written column as well. Seems like something he wrote and posted very quickly with no editorial review. Very corny and not up to his usual standards.

by jebushchrist on Jun 6, 2008 12:50 PM EDT reply actions  

Here's a question

Do you think they’re going to fix it or just leave it like it is forever and ever? Think they’re going to admit they made a mistake or just pretend like it didn’t happen? Or how about this: from now on Iole can just keep saying that Alves’ parents are bankers, like he kept saying that Wanderlei refused to fight Chuck back in the day.

I wouldn’t give Kevin such a hard time if he just admitted he fucked up when he fucks up. God knows, I constantly mix up the three Thiagos in the UFC, as well as James and Josh Thompson / Thomson. But every time I make sure i issue a correction for being a moron.

I love to hate

by fightlinker on Jun 6, 2008 1:06 PM EDT reply actions  

I figure...

he’ll just leave it and pretend it didn’t happen.

...Just like he leaves most stuff that he brutally goofs.

Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison

by Brent Brookhouse on Jun 6, 2008 1:31 PM EDT up reply actions  

“I’m sorry?”

"Common sense is in spite of, not as the result of education. "
-Victor Hugo

by Chonbody on Jun 6, 2008 3:44 PM EDT up reply actions  

I like reading Iole’s articles usually because he has such good access to UFC people and gets important interviews easily, but his writing style is pretty bland, he doesn’t really bring any sort of unique analysis to the table, and a lot of the articles are just so corny that they sound like a lame biopic.

Anyone can make a mistake, he should just admit it and move on.

by Michael Rome on Jun 6, 2008 1:16 PM EDT reply actions  

It’s not like the mistake hasn’t been pointed out by now, I mean IT’S THE TITLE OF HIS COLUMN.
How about an update where he laughs at himself and mentions his error?

by jebushchrist on Jun 6, 2008 1:18 PM EDT up reply actions  

ombudsman? i think not. editor? doyle might give it a read. but that stuff just gets thrown up on the site. before we rush to judgment, however, where does alves say he’s from either a family of bakers or bankers? no quotes to that effect in either story. ostensibly, savage and iole both interviewed alves, and one of them screwed up. but is our only basis for beating up iole that savage said something different? perhaps this blog can steer us to first-hand evidence of alves’ doughy past.

by mosesloaf on Jun 6, 2008 2:03 PM EDT reply actions  

perhaps this blog can steer us to first-hand evidence of alves’ doughy past.

Now that’s clever.

by Brett Jones on Jun 6, 2008 2:16 PM EDT up reply actions  

Amateur

That is absolutely ridiculous. Iole’s column rarely anything more than little UFC puff pieces (not suprising considering the UFC/Yahoo! partnership) but this is pathetic. In Iole’s article, which is prominently displayed on the front-page of Yahoo!’s MMA section, he appears to have interviewed Thiago Alves. Did this little fact not come up in the interview and Iole knew it beforehand and decided to go with it? Did he have trouble understanding what Thiago said because of his accent (despite his “flawless engligh”)?

Luke – are you going soft or something? I very well may be mistaken about this, but I seem to remember you applying a virtual rape-choke to Iole over his ineptness on more than one occasion. Not to mention, every other post by you lately has been you giving an e-spanking to some incompetent writer. I would’ve expected a screw-up of this magnitude to make your blood boil.

by TheFightJournal on Jun 6, 2008 2:41 PM EDT reply actions  

I guess Iole’s research for this article consisted of watching the 85 countdown with the volume down while he was half asleep

by smoogy on Jun 6, 2008 2:43 PM EDT reply actions  

... of course Yahoo’s “Live Coverage” link for this UFC event, HERE still lists Evans vs. Irvin as being on the fight card. I don’t think going back and updating or correcting things, whether the result of an “epic fail” or changing circumstances, is very high on Yahoo’s mma coverage team’s list of things to do …

by Kierkegaard on Jun 6, 2008 3:39 PM EDT reply actions  

The polite thing to do ...

... would be just to send him an email to correct him. I can see how he made the mistake—listening to a Brazilian accent maybe baking sounds like banking. I don’t think it’s worth of indicting a guy over a simple mistake like this. Now, supporting Kimbo Slice, that is an unforgivable sin …

by thetakeover on Jun 6, 2008 8:56 PM EDT reply actions  

Yeah...obviously...

I mean…in journalism facts are much less important than opinions…

Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison

by Brent Brookhouse on Jun 6, 2008 10:08 PM EDT up reply actions  

Brilliant...

...the article now reads:


Thiago Alves’ family is in the baking business in Brazil. But he was only 14 by the time he knew the world of baking and distributing cookies and cakes was not for him.

Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison

by Brent Brookhouse on Jun 7, 2008 12:45 AM EDT reply actions  

it's been amended

And hilariously so:

Thiago Alves’ family is in the baking business in Brazil. But he was only 14 by the time he knew the world of baking and distributing cookies and cakes was not for him.

"Yesterday I was lying, today I am telling the truth." -- Bob Arum

Camden Chat
Bad Left Hook

by Scott Christ on Jun 7, 2008 12:45 AM EDT reply actions  

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