We've all heard the news of Mr. Lorenzo Ferttita resigning to work full time for the UFC and many people have drawn their own conclusions on why this has happened. Sam Caplan shares his reasoning
I see today’s announcement as something in between.
Having someone like Lorenzo Fertitta involved on a day-to-day basis is huge for the future of the UFC. He’s been involved since 2001 as an owner and producer but now he’s in a position to make a much bigger impact.
But to say the primary motive for this decision is based on the growth of the company is not telling the whole story. While this isn’t a demotion for White and he isn’t going anywhere anytime soon, Fertitta’s involvement still means that a great deal of White’s power has been usurped. Before this announcement, Dana was the most powerful man in MMA. Now, he’s number two.
I agree that this move is huge for the UFC as well as MMA as a whole. However, I do not believe that much power has been usurped from Dana White at all. It's not like Dana has been making all these decisions(TV Deal, HBO, etc) blindly without consulting Lorenzo or Frank Ferttita to begin with.
To say this move was made because the UFC is growing so fast is a cop out. The UFC has been growing at a fast rate for quite time and we’re now only see this move made in light of EliteXC becoming the first promotion in MMA to land a primetime network television deal.
My feeling is that White has taken the company as far as he can take it. He’s been the key to the UFC’s growth for so many years but the stakes have changed with so many major media companies now paying attention to the sport. Corporate accountability is finally starting to be added to MMA’s lexicon.
I disagree...Dana White is only ONE person and as much as he has done for MMA and the UFC....even he can't do EVERYTHING. I think the sole reason that Frank has joined White is simply to accomplish more at a faster rate. It's clear they both have the same objective...keep the UFC the #1 MMA promotion...and expand globally. Dana will keep doing what he has been doing...and I see Ferttita handling more of the expansion portion.
White’s genuine business style was a refreshing change from boxing promoters and it helped attract new fans to the sport. However, what you see with White is often what you really get. There are times when his business acumen might rub people the wrong way (i.e. HBO) and when it comes to business development, you often need a soft touch when trying to woo potential partners. It just so happens that the phrase “soft touch” isn’t in White’s vocabulary.
On the other hand, Lorenzo Fertitta is a man that can be smooth as silk. While White will remain the public face of the company, don’t be surprised if meetings with Madison Avenue media buyers as well as major television networks are reserved for the more polished ways of Fertitta.
I do agree with this portion and this is where Lorenzo can be most effective in terms of pushing the UFC to the next level. This definitely is not a demotion for White...it's more of two very good businessmen putting their heads together for one common cause...to leave less money on the table(See MMAPayout Article) and to make sure the UFC remains the #1 MMA promotion in the world.