We've all heard Dana White talk time and time again about taking the sport of MMA international...rumors in the industry are rampant and the latest rumor could definitely signal the direction in which Mr. White has been speaking of...
Speculation within the MMA industry about the subject of Dana White's major announcement continues to center on the potential sale of the company. In what would fit the bill as an industry changing announcement, MMAPayout.com has learned that Bertelsmann Media, a German based international entertainment company, is rumored to have had advanced discussions about acquiring a controlling interest in Zuffa.
So if Bertelsmann acquires some controlling interest...would Dana White still be president? I'm sure he would be...but exactly how would this acquisition benefit the UFC?
Bertelsmann is a publicly traded company with a market cap in excess of $1 billion euros. The multinational media company owns Random House and a 50% stake in Sony BMG Music among a host of other media holdings. Sources have told MMAPayout.com that the company's interest in acquiring Zuffa dates back to last fall
Well...Dana's held steadfast that the UFC will never go public...so would Bertelsmann provide the UFC will the financial backing they would need to expand international wise? Dana's mentioned Germany, Phillipines, and some other places...so this move would HAVE to help in that capacity. Dana's rescheduled his HUGE announcement for 12pmPST on June 18th. Hopefully, he can break it all down and explain how all of this will work. If indeed this rumor holds true...until then let's continue to speculate!