When you were a kid did you ever have a Christmas where you were absolutely sure you were getting the big gift you wanted only to be sorely disappointed? It didn't matter if your parents rocked your face off with everything they did give you...if you'd been waiting weeks and months for that one special something and didn't get it your Christmas was a bust. For me it was the WWF Sling 'Em - Fling 'Em Wrestling Ring with the Cage Match Accessory (how appropriate given today's action figure announcement eh?).
Finally, shoe box death matches would be a thing of the past. No more "bathroom sink brawls." Paul Orndorff and Hulk Hogan were going to settle their feud inside the steel cage! Except, when the wrapping paper was all thrown away there was no ring. ...It sucked (though, I should note that my parents were just saving it for my birthday slightly over a month later).
This is the feeling I'm readying myself for come Dana White's announcement Thursday afternoon. Unless he is lying we already know the announcement isn't a TV deal, or Mayweather, or the company going public, or the UFC being sold. What is left? What could he possibly announce that is going to slap the MMA world across the face like any of the things he has already denied?
If you're going to announce that you're going to blow the world's mind and leave a full week or more before the actual announcement because people will always come up with bigger rumors than you will be able to deliver on. So now rather than a shocking, world changing announcement the MMA community will probably just be left feeling ripped off. ...Unless, of course, Zuffa really does have something major going on.
I'm just worried that the box that is under the tree and exactly the right size to be a Sling 'Em - Fling 'Em Ring is going to turn out to be a new set of bedsheets.
[UPDATE] by Nick Thomas - Dana White and Brock Lesnar on CNBC: