Kimbo Slice = Hulk Hogan
I keep hearing people harp on the fact that Kimbo Slice is main eventing the first ever major network MMA broadcast despite a somewhat dubious background and questionable current skill set. I don't think that the fans who are down on the idea have their hearts in the wrong place. But I am positive that the same can not be said for their heads.
Earlier Jerret Anderson posted on BloodyElbow a number of reasons that Dana White is Vince McMahon. To keep the pro wrestling comparisons coming I'd pose that at this point Kimbo Slice is Hulk Hogan. Anyone who knows wrestling knows that Hulk Hogan has probably never in his career been the best worker on a card. Yet, he has almost always been in the main event position. The reason for this is simple. You place your biggest draw in the main event position. Especially when it comes to shows on free television.
If you ever turn on a professional wrestling show you'll notice that the biggest draw the promotion has available will always be involved in one of the final segments of the show. It was true with Hogan, it was true with Steve Austin, it was true with Bill Goldberg, it was true with The Rock...etc. The reason for this is simple, many people will simply change the channel once the big name is done. There are quarter hour breakdowns for shows that can prove this point beyond a shadow of a doubt. Were EXC to put Kimbo on at the mid-way point of the card you would see quarter hour breakdowns that show a significant drop off in viewers after his fight completes. I can almost guarantee that when we see the quarter hour breakdowns after the event we'll see a major spike in viewers toward the last half hour, this is going to be the true measure of Kimbo's drawing power.
Elite XC has to look at this opportunity as a television show, not simply as "people should watch this show and see only the best technical fighters in the sport." The truth is, they need to think like a professional wrestling promotion. Open the show talking about Kimbo, midway though the show throw on an interview taped earlier in the day with Kimbo and close the show with Kimbo's fight. You want to give people a reason to stick around and watch the entire show even if they only came for Kimbo. Then during the undercard bouts really push your product. Talk about the other fighters, talk about the action in the cage, explain the sport to the uninitiated. But your meal ticket at this point is Kevin Ferguson.
This is network television folks. There is no such thing as "we don't want those kind of fans watching" and if you get into that line of thinking we're not going to see this sport continue to go more mainstream. Remember, this is America...the mainstream is by and large flat dumb.
There is a reason Hulk Hogan was on top of the wrestling world for twenty years. It had nothing to do with skill. And everything to do with tons of people wanting to watch him every single night.
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28 comments
Comments
I totally agree with what you said. Hogan was always one of the worst workers but his much, most often with other bad workers (Warrior, King Kong Bundy) were always big draws. Charisma goes along way these days.
by Jerret Anderson on May 30, 2008 1:00 PM EDT reply actions 0 recs
It carried over...
...into his final run with the WWE. Hogan/Rock is still very fondly remembered despite the fact that the match really wasn’t that good. It was enough charisma in one right to light North America for a year though.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 1:22 PM EDT reply actions 0 recs
I remember watching that Wrestlemania at home and thinking how hot the crowd was. Hogan was supposed to be the heel (bad guy) and The Rock the babyface (good guy), but the power of the crowd was able to have them switch roles. The crowd went nuts for of all Hogan’s corny movew (the back rake, eye rake, etc).
by Jerret Anderson on May 30, 2008 1:54 PM EDT up reply actions 0 recs
As a kid, I thought those rakes to the eyes and back were 100% pure bad ass. Hogan did a good job of working it…and playing “Thunderlips” in Rocky III.
by Gregory Kim on May 30, 2008 2:06 PM EDT up reply actions 0 recs
I don't get it
What’s the point of these posts? I’m not trying to be a downer, but isn’t it obvious as hell that this is a scheme to draw fans in? I don’t think people need to know the comparison here. Kimbo Slice is in the main event because he has drawing power. That was evident nearly 3-4 months ago.
They’ve been doing this in Japan for years, yet half the MMA blogosphere is pushing content asking why CBS/EliteXC has Kimbo as the main event. Have people forgot why?
I understand the article here, get the point, and it has to be said at some point. I definitely agree with the points that Kimbo is much like Hulk Hogan in a sense.
by Leland Roling on May 30, 2008 1:38 PM EDT reply actions 0 recs
I personally think it is obvious...yes
But if you look around this site, Sherdog, the underground…etc. People are still clammoring about how this is a “bad thing for the sport” and that Kimbo shouldn’t be anywhere near the main event. So obviously while it is obvious to a lot of people…most people still don’t understand that we don’t live in a fantasy world where simply putting on competitive fights is enough to make the sport succeed.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 2:02 PM EDT up reply actions 0 recs
My point...
Yes, Sherdog, the Underground… it seems to me that most of the people on the UG are taking the writer’s point of view. The point of view that we are supposed to care that this may very well be a main event to purely sell and not legitimize the sport or help draw a timeline for the sport to go to mainstream entirely. EliteXC doesn’t care about that, and the money flowing out of the promotion is their top priority.
I get the whole “it’s bad for the sport” point of view, I just find it odd that fans can’t understand the simple concept that EliteXC has to go with their hot commodity in Kimbo Slice. He’s going to draw some viewers, plain and simple.
by Leland Roling on May 30, 2008 2:11 PM EDT up reply actions 0 recs
We're on the same page...
I’m a Kimbo supporter. I wasn’t originally but once I saw how dedicated he is to the sport I got behind him.
I understand why fans are bawking at this being a main event. I truly do. But it needs to be understood that television and PPV rely on people watching them. And no company cares about being “legitimate” at the expense of being successful.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 2:19 PM EDT up reply actions 0 recs
Good for EXC, bad for the sport.
by Richard Wade on May 30, 2008 4:46 PM EDT up reply actions 0 recs
Not if you want to see the sport continue...
...on network television.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 4:51 PM EDT up reply actions 0 recs
I’d be happy to see the sport continue on network television, but EXC is hardly a good representative of the sport.
by Richard Wade on May 30, 2008 4:55 PM EDT up reply actions 0 recs
Well stated....
I take away two things from your (good) analysis.
The Case: Kimbo’s value and Elite XCs production.
The Benchmarks: Pro Wrestling and Tito Ortiz Pre-Zuffa LLC.
It’s still too early to predict the value of Kimbo Slice, and while many disagree with the fact he should even be headlining the May 31st card, we know Shaw, EliteXC and CBS are confident the casual and hardcore MMA fans will tune in to watch Kimbo fight. I can’t argue drawing parallels between Hogan and Slice. In fact, I think Brent stated it best that network television offers a large and diverse viewership and that we would be pretty stupid to think that the mainstream won’t tune in to watch Kimbo fight.
I can’t fault Elite XC for following a path that worked successfully for AWA/NWA/WWF/WCW/WWE organizations. People want drama, weather it’s fact or fiction based. What makes Saturday’s fights even more appealing is they are live, on network TV and offer some decent fights…in which hardcore and casual fans will want to see if Kimbo can or cannot succeed. Whether Hogan was the heel or the hero, his charisma came through to the audience.
At this point, Kimbo is still an ‘enigma’ in my mind. While the hardcore MMA fans are now addressing him as a true MMA fighter the casual may still think of him as the street brawler. And so what? Unlike pro wrestling, Kimbo won’t come strolling out to Hendrix but he will carry this aura if you will that has yet to be fully conceived by everyone. And win or lose, I don’t see any fault in Elite XC netting short term gains off of Kimbo’s name.
Enter Tito Ortiz pre-Zuffa days. If anything, Kimbo may have the skill to back up the hype. I stress ‘may.’ But similar to Ortiz, and Hogan, does he have the in-ring charisma to appeal to fans (love or hate), can he work the mic (in a lesser sense) and continue to grow EliteXC’s viewership much as Ortiz and Hogan did for their respective orgs. Unlike Hogan, and much like Ortiz back in 2000, Kimbo can ill-afford to lose in the early stages of his career.
As Tito stated on his MMA Weekly interview, he’s interested in seeing the live production of both Affliction and EliteXC cards. While I’ve heard the same from Randy, I am really eager to see how Saturday’s live telecast will be produced…which I’m guessing won’t stray from their Showtime productions however, to continue to draw viewers, it will largely be dependant on reeling in two seperate audiences: The hardcore MMA fans (Pride, K1, UFC, Dream etc…) and the casual MMA fans. How will each audience percieve the production (fights, telecast, set up etc..), will it be enough to tune in a second time, especially if Kimbo loses?
I think EliteXC has a long way to go to be the mainstream’s name and face of MMA. While UFC market’s it’s brand 1st and fighters 2nd, it will be interesting to see if EliteXC can get by (in the short term) marketing their fighter’s 1st and brand 2nd. Ratings from Saturday’s fights will tell us something come Monday morning.
by Gregory Kim on May 30, 2008 1:52 PM EDT reply actions 1 recs
good comment
you shoud write some fanposts.
by Kid Nate on May 30, 2008 2:31 PM EDT up reply actions 0 recs
Thanks. Only wrote one so far "The Lyoto Machida Dilemma." More to come.
by Gregory Kim on May 30, 2008 3:32 PM EDT up reply actions 0 recs
that was a good one
I almost frontpaged it, can’t remember why i didn’t.
by Kid Nate on May 30, 2008 4:15 PM EDT up reply actions 0 recs
Kimbo’s not Hulk Hogan
He’s Bryan Danielson.
by RoyalB on May 30, 2008 3:01 PM EDT reply actions 0 recs
He's arguably the best worker on the planet?
Danielson is as skilled as anyone in the pro-wrestling business. I don’t think Kimbo can say that…
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 3:14 PM EDT up reply actions 0 recs
Both started in the backyards.
Both studied under prominent names.
Both have potential that needed to be refined.
The only difference is that Kimbo is getting atomic hot shot.
by RoyalB on May 30, 2008 4:48 PM EDT up reply actions 0 recs
In the past one day we have seen articles comparing Kimbo to Rocky, and to Hulk Hogan, and comparing Dana White to Vince McMahon.
Why does it feel like Fan Fiction day at the Star Trek convention?
by mythbuster on May 30, 2008 3:03 PM EDT reply actions 0 recs
haha...
Fair enough. I was telling Scott (my very good friend who runs the wonderful Badlefthook) when I woke up this morning that I wanted to write an article explaining how MMA promotions need to learn from pro wrestling. And then the Kimbo/Hogan thing came up. Then I came onto the site and there is Dana = Vince. So I said…eff it…I’mma run with this.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 3:16 PM EDT up reply actions 0 recs
Don’t make that claim till the yaoi starts to appear.
by RoyalB on May 30, 2008 3:05 PM EDT reply actions 0 recs
The problem I have is that although this makes sense from an entertainment standpoint, it doesn’t make sense form a sport standpoint and personally I watch MMA for the sport. I won’t be watching this event. Not to make some kind fo statement, but because it’s on a Saturday night and a bad UFN quality event isn’t worth staying in for.
by Richard Wade on May 30, 2008 4:51 PM EDT reply actions 0 recs
But...
...it is impossible to not factor in the entertainment aspect when we are discussing television. Television exists for entertainment. Putting the carnival attraction on top (even being a kimbo fan I won’t deny that is what he is) allows for the sporting aspect (undercard) to be viewed by more people.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 4:53 PM EDT up reply actions 0 recs
I honestly get that. I’m not saying they’d be smart to do it differently. I’m just saying that I don’t like it.
by Richard Wade on May 30, 2008 4:56 PM EDT up reply actions 0 recs
And I can appreciate that...
...the problem is that EXC got the deal to be on CBS. So now we need them to do good ratings.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 30, 2008 8:27 PM EDT up reply actions 0 recs
I hope we don’t need that because I’ll be surprised if they manage good ratings.
by Richard Wade on May 31, 2008 12:35 AM EDT up reply actions 0 recs
I figure they'll do...
“expected numbers” meaning they’ll be disappointed but say that they didn’t expect it to do too well the first time out.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
"The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls and looking like hard work." -- Thomas Edison
by Brent Brookhouse on May 31, 2008 12:38 AM EDT up reply actions 0 recs
Well, if they don’t expect to do well with all of their “stars” on the card, what’s the next show supposed to do?
by Richard Wade on May 31, 2008 1:14 AM EDT up reply actions 0 recs

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