Wrong Again

by Kid Nate on May 13, 2008 6:10 PM EDT in News Comment 4 comments

A while back I questioned Adam Swift's prediction that UFC 83 would be a strong PPV performer. Well, if you've been following my "work" you're probably not surprised to find out that Swift was right and I was wrong:

According to the Wrestling Observer Newsletter, UFC 83, which featured Georges St. Pierre v. Matt Serra, drew 525,000 buys based on the first industry estimate of the event. Early estimates typically rise as more numbers come in and the event is reportedly tracking ahead of both of Randy Couture's fights from last year which did 540,000 and 520,000 respectively.

Many sources relying on google trends and other internet traffic based methods of predicting pay-per-view buys had predicted that the event would come in average to below. Based on the strong storytelling behind GSP-Serra and anecdotal evidence, MMAPayout.com correctly predicated that the event would surprise to the upside. MMAPayout.com has since learned that the highly praised Countdown show for the event drew an above average 782,000 viewers.

The thing that threw me off more than anything else was the small bump in traffic we had here at BE for UFC 83. We got a much bigger bump for the Anderson Silva/Dan Henderson fight, which was a dud on PPV.

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Re: Wrong Again

I think being such an outspoken and recognizable guy, and probably having the most TUF screentime of any UFC fighter in history coupled with shocking the world and beating the unstoppable GSP has really made Serra into a bit of a star.

by catch on May 13, 2008 7:05 PM EDT reply actions 0 recs

Re: Wrong Again

....All of which suggests that hardcore fans get their info from blogs like BE while the majority of people buying the PPVs are finding out from ads et cetera.

-- Don't believe a word I say, I don't train BJJ

by jemaleddin on May 13, 2008 7:50 PM EDT reply actions 0 recs