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Mixed Signals on UFC 83 Success

UFC doesn't release buyrate numbers, so we all usually depend on Meltzer's sources.  Without that, the guessing game is usually based on a few things:  Google search trends, traffic for this website and others, viewers for the countdown show, amount of interest among casual fan friends, and packed nature of bars.

Using these guessing tools, we get a mixed result.  Traffic here and at other major mma websites was down for UFC 83 as compared to UFC 82 and UFC 81.  Google search trends on the event were higher than UFC 82 and 80, but lower than 81.  Google trends aren't everything though, as they were equal between 80 and 82 and 82 did significantly better on PPV.  The countdown show for UFC 83 did more viewers than the prior two, and my casual friends were far more interested in this.  The bar I was at was also the most packed I've seen it since Chuck and Quinton last year.

GSP's status as a draw is a big deal for The UFC.  If he can replace Matt Hughes as a huge Welterweight draw, that will be a big feather in their cap.  My best guess is that this show did very well despite those measures, but who knows.  If the show really did less than UFC 82, it is definitely bad news.  I suspect it'll come in around 500,000 buys, above 82 and below 81.  That would be a good number, considering Couture/Gonzaga did 520,000.

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Re: Mixed Signals on UFC 83 Success
"The bar I was at was also the most packed I've seen it since Chuck and Quinton last year."

Even though the PPV numbers may not be skyrocketing past other events, I bet the average persons residence, or the average bar had far more people there for this UFC than other ones with similar PPV numbers.

Gonna guess 572,000 buys for my morning optimism.

by DirtyML on May 1, 2008 4:00 AM EDT reply actions   0 recs

Re: Mixed Signals on UFC 83 Success
" Google search trends on the event were higher than UFC 82 and 80, but lower than 81.  Google trends aren't everything though, as they were equal between 80 and 82 and 82 did significantly better on PPV."

We also have to remember that UFC 80 was an overseas event...so I wouldn't necessarily compare it to 82.

by Tha Realness on May 1, 2008 8:37 AM EDT reply actions   0 recs

Re: Mixed Signals on UFC 83 Success
Just as a matter of record, the bump this site got from UFC 83 wasn't nearly as big as the bump from UFC 81 or even UFC 82. Strange.

by Luke Thomas on May 1, 2008 9:54 AM EDT reply actions   0 recs

Re: Mixed Signals on UFC 83 Success
It wasn't even much bigger than UFC 80 which was overseas and aired live at 2pm. The bigger thing was UFC 80 created a big post fight traffic surge that UFC 83 didn't match.

by Kid Nate on May 1, 2008 9:58 AM EDT up reply actions   0 recs

Re: Mixed Signals on UFC 83 Success
Probably because less people ordered the UFC 80 PPV..therefore, more people came to website's like this to check out the results etc etc...whereas UFC 83 will probably have WAY more buys PPV wise.

by Tha Realness on May 1, 2008 10:52 AM EDT up reply actions   0 recs

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