Jerry Millen and M-1 Playing Dana White's Game

I've never been a fan of White's public statements on several issues (EliteXC tirades notwithstanding for the most part), most notably when he is juvenile, unprofessional, malicious and self-involved. But often his utterances are part of his promoter shtick and should always be viewed as such even when they either flat out wrong or dismissive. Unfortunately for M-1, they either don't appear ready to accept this reality or believe they can play it as well as White in the MMA media.
Below is a press release I received last night. It's a "response" from M-1 management to Dana White regarding some of White's statements about Fedor and his management team as well as an invitation to White to meet Fedor before his fight on January 24th.
While White's diatribes and trantrums leave much to be desired, this press release is little more than Jerry Millen attempting to manufacture drama where none exists. He has historically always feuded with Dana and now that he no longer works for PRIDE, he's decided to prolong his personal dispute under the auspices of the M-1 umbrella. I'm not suggesting White's derogatory statements about Fedor didn't stir the pot, but the mature and reasonable course of action is to ignore such nonsense. There's also a pragmatic consequence to this: leaving aside the issue of Millen using M-1 for personal vendettas, it's also quite dangerous to play White's game of issuing taunts, dares, bets or ultimatums. White has far better relationships and reach within the MMA media, to say nothing of his acrid tongue. Goading White is both amateurish and self-defeating.
Memo to M-1: leave boisterous pronouncements and verbal middle finger waving to White. It's his game, he's good at it and it's unbecoming to want to mimic it. Stick to promoting Fedor, MMA challenges and your growing ventures. And please stop allowing Millen to foster a personal dispute with your name and logo. I'm sorry, but you can't win this one, nor should you want to.
FOR IMMEDIATE RELEASE -
M-1 President Vadim Finkelchtein Responds to Dana White's Name-Calling; Invites UFC's President to meet Fedor at "Day of Reckoning"...
For over a year now UFC President Dana White has used an open forum to label the management of Fedor Emelianenko, led by M-1 President Vadim Finkelchtein, as "the crazy Russians."
For much of that time, White has influenced the United States media to reflect his beliefs, as Finkelchtein tended to urgent matters of business -- namely promoting his M-1 Challenge and managing fighters such as Fedor and Aleksander Emelianenko and Gegard Mousasi - instead of engaging in a war of words.
However, during a recent M-1 Challenge event, Finkelchtein responded to White's statements in an interview conducted by M-1 executives Joost Raimond (serving as Finkelchtein's translator) and Jerry Millen (serving as the interviewer).
Thanks to a three-part YouTube series, members of the U.S. MMA media are finally being presented the other side of the story so that they can form an opinion for themselves.
During the interview, Finkelchtein was asked by Millen what he thinks when he's referred to in the press by White as a "crazy Russian."
"Dana White has a tendency towards arrogance and everything not Dana White is either crazy or stupid," Finkelchtein began to respond through Raimond.
"All this stuff about us not wanting to work with UFC is just utterly and completely untrue," he continued. "We've always been completely open to basically working with anybody, including the UFC, because our goal has always been to put the greatest fighters against each other. And if the greatest fighter is a part of the UFC, fine, let's put him up against our best guy and see how they do."
Raimond added that Finkelchtein indicated that the UFC is very protective of their market share but that M-1 isn't looking to take the UFC's "pie" away, that his promotion simply wants to share some of it.
Finkelchtein also responded to a question from Millen regarding comments made by White during a November press conference in Toronto to promote UFC 94. In the interview, which can be seen on YouTube, White responds to a question from a fan regarding Fedor fighting for the UFC by stating at one point that he has never even met Fedor.
White's claim that he has never met Fedor is accurate, but it's also a situation that Finkelchtein is more than willing to rectify.
"The invitation is right there," Finkelchtein expressed through Raimond. "If Dana wants to sit down at the table, he can come to St. Petersburg -- he is very welcomed here. He can meet up with (me), he can meet up with Fedor. It's not a problem at all."
Finkelchtein indicated during the interview that he has traveled to Las Vegas in the past to meet with White. And if White does not have time to travel to Russia, Finkelchtein extended him an open invitation to meet the WAMMA heavyweight champion in Anaheim, California before he competes against Andrei Arlovski on Jan. 24 just prior to Affliction and M-1's "Day of Reckoning" event.
"We're not going to eat the UFC pie, but we want to share," said Finkelchtein. "The invitation stands. They are welcome at any point in time, and definitely at the Jan. 24 event. We'll talk about it (and) discuss it. We're open to any kind of deal."
To watch the interview in its entirety and hear Finkelchtein talk about M-1's origins; what M-1 means to him; MMA's place in Russian culture; his feelings about working with the UFC; whether he's open to a fight in the future between Fedor and UFC heavyweight champion Brock Lesnar, please visit the URLs below:
Finkelchtein Interview Part I: http://www.youtube.com/watch?
v=etPY2Gh1Q30 Finkelchtein Interview Part II: http://www.youtube.com/watch?
v=mulgRV9x-v0 Finkelchtein Interview Part III: http://www.youtube.com/watch?
v=oY7RLaYWMsE
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54 comments
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Comments
Does he not understand what “sharing the UFC pie” means?
by iiowyn on Dec 8, 2008 11:59 AM EST reply actions 0 recs
There’s no such thing as “sharing the UFC pie” as you and I both realize. Pity they don’t.
by Luke Thomas on Dec 8, 2008 12:00 PM EST up reply actions 0 recs
Even if there was, why should Dana share his pie with anyone. He made it, let him eat it.
by Phildo on Dec 8, 2008 12:32 PM EST up reply actions 0 recs
These guys are either completely unaware of reality or think the rest of us can’t see through their bullshit.
Dana has no incentive to co-promote or any of this nonsense. These guys are in it for the money, as is the UFC and any other organization, but the UFC realizes that a quality product and good management skills will continue a revenue stream. These guys try to push this idea that they are perfectly willing to ‘find out who the best fighter is’ but all that would do would be Dana and co. giving the competition a boost for no reason. This is the worst spin attempt I’ve ever seen.
by dropkick101 on Dec 8, 2008 12:10 PM EST reply actions 0 recs
Change “sharing the UFC pie” to “taking some of the UFC’s food without giving anything valuable in return” and you have a more accurate description of what they want to do.
by Michaelthebox on Dec 8, 2008 12:13 PM EST reply actions 0 recs
I really don’t get it.
I wasn’t a big fan when Pride was around, so I can’t speak for then, but did M-1 do anything to help promote Bodog or Affliction or whatever it was called in Japan when Fedor fought there?
Co-promotion involves both companies promoting the event, sharing the costs, responsibilities, and money, but i really haven’t seen M-1 do anything besides show up with Fedor and put their name on the mat. I guess they could be doing stuff in Russia that I wouldn’t be able to see, but still, why should the UFC (or anyone for that matter) share the results of their hard work with M-1 when they really don’t do anything to help promote the fights?
by Phildo on Dec 8, 2008 1:47 PM EST up reply actions 0 recs
Yep..
As much as I would love Fedor in the UFC I can understand Dana’s position here.. It makes absolutely no business sense to give HUGE amounts of press attention to a rival company, when all they will receive in return is a fighter who most US fans don’t know the name of..
by Storeo on Dec 8, 2008 3:52 PM EST up reply actions 0 recs
I just added another thing
to my christmas list…….I want Jerry millen to go away…
by asmiley420 on Dec 8, 2008 12:17 PM EST reply actions 0 recs
This is unfortunate.
It’s such a shame that a fighter of Fedor’s calibur is relegated to the sidelines because of his management’s greed. I’m sure it would be easy to get Fedor into the UFC if they really wanted, but instead they just want to cash in. Fedor has a great opportunity to build a fighting legacy by potentially dominating in the largest and most recognized forum for MMA. Instead, he’ll probably end up fighting various one-off UFC castaways. It’s like playing hockey in Europe instead of the NHL. There’s lots of talent outside of the UFC, but I don’t think you can have a true legacy without fighting in the top promotion.
by pud333 on Dec 8, 2008 12:24 PM EST reply actions 0 recs
He hired them. You have to assume they’re just doing what he wants them to do.
by Richard Wade on Dec 8, 2008 1:09 PM EST up reply actions 0 recs
I am pretty curious on the relationship actually. From everything I have heard I think Fedor’s managers have more control over him than any of the UFC’s “evil” contracts ever would.
by iiowyn on Dec 8, 2008 1:28 PM EST up reply actions 0 recs
Fedor....
It’s a shame Fedor is handled by people like this. Having an agent or a manger is one thing, but these guys are sucking him dry. Fedor could be a MEGASTAR in the US with the right marketing. Did anyone see Rocky 4? Yea, Fedor could be that guy. People would fall over themselves to see him.
by Dexerion on Dec 8, 2008 12:25 PM EST reply actions 0 recs
looks like vadim and millen want a piece of the pie handed to them on a silver platter, instead of earning it. they are not going to get a piece of dana’s pie unless they pry it from his cold, dead hands. lol.
by bdw on Dec 8, 2008 12:38 PM EST reply actions 0 recs
So it’s basically M-1 employees interviewing each other to talk about Dana White. What a joke. Millen wants people to believe that White is on some kind of crusade against Fedor just to try and get M-1 more attention but White doesn’t go on and on about Fedor or do interviews to talk about Fedor he answers questions that he is obviously getting tired of from interviewers and fans about Fedor. They also seem to be really hung up on the one time he called them crazy Russians, of course you’d have to be crazy to hire Jerry Millen.
The most telling thing about all of this is the fact that they don’t make any real distinction between Fedor and M-1 the promotion, obviously they are a package deal(which is what sparked the crazy Russian comment to start with). I don’t see how Fedor will ever be in the UFC because Zuffa isn’t going to ever become business partners with M-1 or sign a bunch of Red Devil fighters just to get one guy. After sticking their fingers in the pies of Bodog, Monte Cox and now Affliction they don’t understand why Zuffa doesn’t want to become business partners with them too.
by who me on Dec 8, 2008 1:05 PM EST reply actions 0 recs
it sounds like they dont have any faith or interest in Afflictions future, thats for sure. only M1’s.
by bdw on Dec 8, 2008 1:21 PM EST up reply actions 0 recs
These guys make Kevin Iole look like the Woodward and Bernstein of impartiality.
by Frank_Castle on Dec 8, 2008 2:22 PM EST up reply actions 0 recs
Fedor needs to pull a mutiny on those guys.
by Nick Thomas on Dec 8, 2008 1:22 PM EST reply actions 0 recs
I think they’ve done a good job for him, all things considered. He’s making 2 million + per fight, has no obligations, and fights two or three times a year against whoever he wants.
He is bankrupting companies in his wake, but what does it matter to him? I wish he’d fight in the UFC, I think he could be a gigantic star, but I don’t think it will happen.
by Michael Rome on Dec 8, 2008 1:35 PM EST reply actions 0 recs
I wonder how much money Fedor actually makes though after paying for all these guys and propping up the faux company.
by pr0cs on Dec 8, 2008 1:46 PM EST up reply actions 0 recs
So Dana White can be absolved of most of his goofy and damaging remarks because its part of his “promoter schtick”, but Millen/M-1 should be careful not to mess with Dana because he has his claws dug into a good chunk of the MMA media? I don’t know, its not like there is any false demerit White can hang around Fedor’s neck that he hasn’t tried already. As long as the UFC (through White) is openly flinging poo at Fedor, I’d expect the counter-flinging to continue
by smoogy on Dec 8, 2008 2:08 PM EST reply actions 0 recs
They can do it all they want…but to do it on White’s terms is stupid as hell. It is like a BJJ black belt…well brown belt maybe…trying to stand and bang with a boxer or kick boxer.
by iiowyn on Dec 8, 2008 2:11 PM EST up reply actions 0 recs
Right. I don’t like that Dana does it, but he is able to get away with it. M-1 doesn’t have that luxury.
by Luke Thomas on Dec 8, 2008 2:20 PM EST up reply actions 0 recs
And the part is that Dana acting like a boor is not something that should be imitated. Worse, when you spar with him, you are interacting on a level he lives on. It’s just moronic to engage him like that.
by Luke Thomas on Dec 8, 2008 2:21 PM EST up reply actions 0 recs
Rolling around in a mud hole is a very poor way to prove someone else is a pig. Of course no one has ever accused Jerry Millin of taking the high road.
by who me on Dec 8, 2008 2:36 PM EST up reply actions 0 recs
oops I hit the wrong reply button, that was aimed at smoogy’s remarks.
by who me on Dec 8, 2008 2:55 PM EST up reply actions 0 recs
dana is and has been very successful in mma. M1 and millen haven’t. that’s why they want to “co-promote with dana. being successful does give you alot more leverage. i really have not heard dana refer to them as "those crazy russians” in a very long time. he and lorenzo did say that fedor isn’t relevant to the ufc, which is true since he does not fight for them.
by bdw on Dec 8, 2008 2:13 PM EST up reply actions 0 recs
Fedor and Dana have never even met?
Wouldn’t that be the logical beginning of any kind of legitimate negotiation – not ’I’ll send my people to talk to the President of the company I’d like to give me money, but I won’t go myself’?
Plus, if the lack of any actual meeting was Dana’s fault, you know Vadim would’ve been shouting it from the rooftops. Instead, he offers to ‘rectify’ the situation. Sounds like an admission of fault to me.
Vadim’s basically saying ‘you guys have spend the last decade building up a respectable organization and awarding legitimate belts to amazing fighters. Now let my guy have a shot and see how he does.’ What a fucking joke.
by subo on Dec 8, 2008 2:13 PM EST reply actions 0 recs
In this case, all business issues aside, “his guy” has proven beyond a shadow of a doubt that he would be well deserving of stepping in for a shot to “see how he does”.
by Frank_Castle on Dec 8, 2008 2:24 PM EST up reply actions 0 recs
Sure he has. But they’re crazy if they think it won’t be on Dana’s terms though.
by Tonley on Dec 8, 2008 2:25 PM EST up reply actions 0 recs
Yes, he's good enough, but...
Not on a one fight, win and keep the belt forever contract. If Fedor wants to play ball, he has to play ball and sign for multiple fights. I agree any clause that says ‘we keep you until you lose’ is bullshit, but that’s not the sticking point on Fedor’s side.
Short of that, actually meeting with a guy before spurning his offer seems fair.
by subo on Dec 8, 2008 2:26 PM EST up reply actions 0 recs
Agreed.
I just think he’d be more than deserving to fight for the belt in his first fight, which is what I thought you were arguing against.
Obviously there’s no way anyone with one brain cell at Zuffa gives Fedor a 1-fight contract so that he can hold the belt hostage and create an even worse situation than they had with Randy. While Fedor and his team are free to pursue some altered terms of the UFC contract and might have a special case to argue for it, it’s completely out of the question for them to think they’re going to get a “Fedor contract”.
by Frank_Castle on Dec 8, 2008 2:31 PM EST up reply actions 0 recs
Yes
Glad we understand each other – Fedor can come right in and fight Brock or Nog (and I’d love to see Fedor-Nog IV in a cage, maybe that’s just me), but he has to defend it a couple of times under the UFC banner.
by subo on Dec 8, 2008 2:35 PM EST up reply actions 0 recs
To be frank, I don’t think M-1 has ANY interest in Fedor being in the UFC. He’s unlikely to command his $2m/fight and get their name plastered all over the ring and spewed out by the announcers ad nauseum.
Plus they seem to like the quick merc bucks or flying in and taking the money for a quick night of work. With the UFC he’d have to do his part in promoting the UFC (not M-1) brand and would largely be exposed to the US and some limited Euro audiences.
Granted he could be a huge tool to their Euro-expansion, but good luck convincing these mental midgets otherwise…these same Rhodes Scholars got in bed with Jerry Millen.
by Frank_Castle on Dec 8, 2008 3:00 PM EST up reply actions 0 recs
I get the feeling that Finklestein has a huge amount of control over Fedor, it sounds like he is controlling the information that reaches Fedor’s ears, and does not like his paycheck (Fedor) talking to anyone without it going through him first.
by iiowyn on Dec 8, 2008 3:17 PM EST up reply actions 0 recs
They might be able to get a PPV percentage out of the UFC which would be serious money but they are never going to get the UFC to sign Fedor as long as it’s a package deal with M-1 and Red Devil.
by who me on Dec 8, 2008 3:17 PM EST up reply actions 0 recs
Dana White made an offer to Fedor that would’ve made him the highest paid MMA fighter in history, and Fedor turned it down.
It’s not about money.
by subo on Dec 8, 2008 4:06 PM EST up reply actions 0 recs
Oh wait
They’ve never met – Fedor’s PEOPLE turned it down.
by subo on Dec 8, 2008 4:06 PM EST up reply actions 0 recs
that and at the time the offer was made, the ufc had almost every major hw contender under contract except barnett, who doesn’t seem too interested in fighting fedor. so it was’nt the lack of competiton either.
by bdw on Dec 8, 2008 4:10 PM EST up reply actions 0 recs
Sure wasn't
I’m going to go with a combo of Fedor not giving a shit and the people around him caring only about themselves.
by subo on Dec 8, 2008 4:24 PM EST up reply actions 0 recs
In the time since not signing the contract he will have fought Arlovski and Sylvia and was almost able to obtain the holy grail fight with Couture.
These were basically the three people he was oft-criticized for not fighting…and he’ll have gotten 2/3, narrowly missing nailing down the 3rd one.
by Frank_Castle on Dec 8, 2008 5:10 PM EST up reply actions 0 recs
I don’t think there was ever much chance for the Couture fight but he did get the other two big fights (providing Affliction doesn’t cancel) and the Josh Barnett fight is still out there for him too. After that there isn’t much left, Werdum, Monson, a faltering Cro Cop, Antonio Silva or maybe Kimbo? Heavyweight just isn’t that deep to start with and the UFC is going to continue to pick up the next stars in the division as they come around. He’ll still be able to get fights outside of the UFC it’s just that they will have to deal with a thin talent pool and a shortage of promotions willing to pay the price.
What he has missed out on is the exposure of being in the UFC and that is sort of hard to quantify being as he’s not much for personality and doesn’t really speak English. He just doesn’t have the natural appeal to become huge in the states without a lot of organizational help.
by who me on Dec 8, 2008 6:07 PM EST up reply actions 0 recs
You didn't mention Brock.
Ditto for Carwin and Velasquez. Do I think they beat Fedor? Not necessarily. Will I know for sure until he’s in the UFC? Nope.
by subo on Dec 8, 2008 6:40 PM EST up reply actions 0 recs
I think he was looking at fighters not currently under the UFC banner.
by dropkick101 on Dec 8, 2008 7:22 PM EST up reply actions 0 recs
Those are the next stars in the division that the UFC has wrapped up that I was talking about.
by who me on Dec 8, 2008 7:23 PM EST up reply actions 0 recs
I think it’s also worth mentioning that this sport is constantly evolving and it only takes a guy one or two big wins to become recognized as a legitimate contender. In the UFC we have Brock, Carwin, Velasquez, and Dos Santos. Outside of the company I see guys like Brett Rogers, Antonio Silva, and Dave Herman who are coming along. Brock has already won the belt and there’s no doubt a few of thees other fighters will turn themselves into legitimate stars.
I’m sure Fedor will be able to find suitable opponents. If he gets past Arlovski and then Barnett, the guy can sit out for a year and a half and no one will question is spot at the top of the heavyweight ladder. By that time there will no doubt be at least one fighter outside the UFC who can be pushed as a legitimate threat to Fedor’s supremacy should he choose to not join the UFC.
by dropkick101 on Dec 8, 2008 7:21 PM EST up reply actions 0 recs
People question his spot at the top when he is fighting, if he took a year and a half off he might as well just retire.
A lot of those young stars are going to end up in the UFC and will be out of reach, the two big guys that he did get to fight were available because they were wanting huge money the UFC wasn’t willing to pay for them. If(when) Affliction fails it might be a while before another company comes along that is willing to dump that kind of money to lure guys away from the UFC and pay Fedor’s huge asking price.
by who me on Dec 8, 2008 7:37 PM EST up reply actions 0 recs
That’s entirely possible. I’m just throwing out the fact that this business changes very quickly from day to day. With that in mind, I find it very hard to believe there won’t be at least a few viable options for Fedor opponents should he stay out of the UFC.
I also find it hard to believe that Fedor will finish his career without stepping foot inside the octagon. As of right now, the situation looks bleak. The continuing growth of the sport coupled with the continued dominance by the UFC leads me to believe that, maybe not now, but someday, Fedor will be lured into the octagon.
by dropkick101 on Dec 8, 2008 8:59 PM EST up reply actions 0 recs
I’m sure Fedor will always be able to find a fight but with his talent any fight outside of a top ten heavyweight (or at least a top drawing heavyweight) seems like a real waste. You also have to wonder who is going to pay big money for Fedor to fight lower level opponents (in the US at least, he’ll always have the option of a New Years Eve circus fight in Japan).
by who me on Dec 8, 2008 11:49 PM EST up reply actions 0 recs
FRANK
but at the time he or his management turned down the ufc, there was no way possible for them to know that randy would leave and that the ufc would let tim and andrei go. blind luck if you ask me. if randy had not have left and the ufc resigned tim and andrei, where would have that left fedor. would Affliction have even existed? i doubt it. that leaves barnett and sergei k. oh well no since dwelling on the past. if fedor beats andrei, after beating tim so easily, MOST doubters will have to shut up, but fedor needs to keep it going.
by bdw on Dec 8, 2008 8:08 PM EST up reply actions 0 recs
What are they going to talk about? Dana doesn’t speak Russian and Fedor barely speaks english. Most trades in stick and ball sports occur when someone’s agent has their phone ring, not the athlete.
by D.Capitated on Dec 9, 2008 8:28 AM EST up reply actions 0 recs
Well I wouldn’t be totally against them bringing in say, Aleks E and Mouassi along with Fedor. What could it hurt and you’re bringing in some interesting fights for the future.
But if that means bringing in the whole crew…eff that.
by Frank_Castle on Dec 8, 2008 3:42 PM EST reply actions 0 recs

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