In this week's Figure Four Newsletter (subscription required and recommended), Bryan Alvarez says Bobby Lashley's plan is to fight a number of times in 2009 in order to get into the UFC in 2010:
Lashley wants to fight again in early 2009, perhaps February, and his plan is to do a series of fights in 2009 and then try go get into UFC in early 2010. Obviously his dream match is versus Lesnar.
Lashley will have to do more than Lesnar to get into the UFC. He isn't anywhere near the mainstream name Brock Lesnar is, and already having one pro wrestler is more than enough stigma for the UFC. However, if he does earn his way in, he will be another very marketable star at heavyweight. You can already see him trying to build interest in a fight with Lesnar.
In the meantime, if EliteXC really is revived, he is a tremendous opportunity for them to score ratings without paying that much. A Kimbo-Lashley match, if promoted right, would probably break the MMA ratings record on CBS, and they could go with it regardless of who won.