EA MMA Game to Star Frank Shamrock?

by smoogy on Nov 6, 2008 9:07 AM EST

Fronted by Luke Thomas.

An interesting tidbit from this MMAPayout profile:

Shamrock business model in recent years includes 70% of revenue from fighting, 15-18% from licensing, and 12% from consulting. The latter consists of fees Shamrock earns from promotions like Elite XC, and in the past, UFC, offering advice and support. He takes cash and/or equity as payment, and sometimes will invest his own capital.

He believes in taking risks, but only calculated ones. "I’ve taken some risks with my brand, but they were only risks where the payoff was way beyond the risk." Over time, he’s changed his approach. "I’ve got a life and longevity plan," he said. "I want to be healthy and happy, but I have to be in really good shape and stay at the highest level. Otherwise my brand will suffer and people will be kicking my ass." As a result, Shamrock has been much more deliberate about how he plans and promotes his fights. "My plan is to fight for 10 more years, until I’m 45, but the risks get higher every year as I get older, so I work to raise the value of each fight each time," by amping up the promotion and buildup, and commanding higher revenues.

At the same time, he continues to diversify his business outside the ring, landing some national, mainstream projects like "MMA for Dummies" with Wiley Publishing and one of the crown jewels of sports licensing deals, an MMA videogame by EA Sports that hits stores in 2010.

Last time we heard any details regarding this EA Mixed Martial Arts game, it was Randy Couture touting his possible inclusion in May:

IGN: You didn't appear in any of the UFC video games. Why was that the case?

I wouldn't waive my rights, so they yanked me from the game, and I'm not in the new version. I'm pursuing trying to do a video game of my own which I'm talking to EA about. I'm going to show up in Command and Conquer as a general, in a theatrical version of the video game they're doing now, and hopefully that will be the first step towards a video game with EA featuring me!

Obviously Couture, having returned to the UFC, appears to be out of the running, but it sounds like EA will forge ahead, with Shamrock and other non-Zuffa MMA stars comprising the roster. No word on whether or not the EA logo has been banned from the octagon yet.

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If he still has control over his image, he could still, theoretically appear in the game if the deal was already done. They might’ve done all the scanning and photos a while ago

Do you think he gave-up the rights he’d been fighting for for so many years?

by asa on Nov 5, 2008 7:13 PM EST reply actions

If I had to guess

Couture’s videogame likeness rights were probably part of the settlement deal. It wouldn’t make much sense to let your heavyweight champ star in the competing MMA game. I could be wrong.

by smoogy on Nov 5, 2008 7:52 PM EST up reply actions

Who really wants to be Frank Shamrock and get beat around the ring by Cung Le?

by bigweeze on Nov 5, 2008 11:29 PM EST reply actions

I'm not terribly skilled in character rigging for animation, but ...

It’d take more to add in his messed-up knees than to have them work like the other characters, so I’m sure we’ll be able to take Cung down.

by asa on Nov 6, 2008 11:09 AM EST up reply actions

Yawn.

I’d rather see, like, a Legends of MMA game if it’s going to be absent current UFC fighters – Dan Severn, the Gracies, the Shamrocks, Tank Abbott, Zulu, Sakuraba and more, all at the peak of their powers.

And super-unbeatable Rickson Gracies as the boss. Noooooooo!

by Derek Suboticki on Nov 6, 2008 8:54 AM EST reply actions

Totally off-topic - smoogy, was it you that made the gif of Silva and the Big Macs? I’ve been trying to find it and can’t find it anywhere, and I can’t seem to find a way to just get in touch with you without posting something like this.

Thanks.

by Kierkegaard on Nov 6, 2008 10:34 AM EST reply actions

No prob

by smoogy on Nov 6, 2008 3:47 PM EST up reply actions

What’s the context of that amazing gif?

Intentional Blog on Balls

by Richard Wade on Nov 6, 2008 5:41 PM EST up reply actions

Unfortunately the .gif is blocked for me here at work — but if it’s the one of Spider coming up from behind the table with a Big Mac on each side of him, it’s from the All-Access special the UFC did before his fight with Cote. Spider said that, unbeknownst to his trainers, he eats 2 Big Macs 48 hours before his fights.

by Kierkegaard on Nov 7, 2008 10:05 AM EST up reply actions