"Nobody Wants To See It" Part 2
It wasn’t that long ago that the UFC announced the return of Tito Ortiz. It was 2006, and Dana White announced that he would rematch Ken Shamrock after a stint on The Ultimate Fighter. Almost as soon as the announcement was made, messageboards filled to the brim with posts about how nobody wants to see the fight. What’s the point? Who would watch it? Of course, when time came, the show did what was the highest buyrate in UFC history at that moment. It remains the second highest ever, but could lose its slot to Randy-Lesnar, ironically another fight derided by these same fans.
If the early cries weren’t enough, the UFC announced a Tito-Ken free TV rematch after the “controversial” stoppage on PPV. Once again, hardcore fans said nobody wants to see that fight. It did the highest TV rating in UFC history.
Here we are once again, and the UFC is strongly considering Couture-Liddell 4. And once again, the same voices cry out that nobody wants to see it. The UFC should absolutely ignore these voices, there is a reason they are not running successful MMA companies. In the U.S., the fight would do tremendous business. Overseas, it would do better than others but would take a hit. Either way, the idea that this fight has no interest is preposterous, it would do better than just about any other non-title fight.
In 2008, the UFC cancelled Wanderlei Silva vs. Chuck Liddell 2 because online fans did not want to see rematches. Instead they booked the Shogun match, and the rest is history. It was a stupid decision, and one they should not repeat.
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i want to see it.
As a fan i like to see it because, like before, Its 2 big stars fighting. But the difference now is that its randy’s weight class that Liddell is invading, both are coming off loses, both are close to retiring, and that this fight would have title shot implications..
I would also like to see how liddell performs at a higher weight. Would he have more in the gas tank since he doesnt wont cut weight anymore, or would he come in with the biggest belly in liddell history? i doubt its the 2nd one but hey, with 2 superstars fighting.. im in..
http://weoweoweo.deviantart.com/
correction: since he wont cut weight
http://weoweoweo.deviantart.com/
by Anton Tabuena on Nov 25, 2008 6:05 AM EST up reply actions
This is just a way for Dana to give a Chuck a tune-up fight. If Chuck was fighting James Irvin or Antoni Hardonck everyone would be going ape.
Chuck should fight Gonzaga and Randy should fight the Mir/Nog loser.
by Pandanus on Nov 25, 2008 6:36 AM EST reply actions 1 recs
Also to me this shows Dana really wants to kill Fedor/Randy at all costs because he’s counting on Chuck KOing Randy a 3rd time. I think the only difference in this match up besides age is that Randy has evolved more as a fighter.
Wow. Who turned down Silva/Liddell II? That’s idiotic. Although we did get Wanderlei K Jardine TFO in return, so Joe Silva always opens a window when closing a door, I suppose.
Oh, and Gonzaga would murder Chuck Liddell. Isn’t this the same Internet that thought Brock fighting a 225 Randy called for a new weight class? How quickly we forget.
by Derek Suboticki on Nov 25, 2008 8:36 AM EST reply actions
Clearly the motivating factor for the UFC in large be what they are able to sell effectively, but I don’t bedrudge the hardcore fan their view either. I realize its my personal bias and that that shouldn’t play a central role in UFC matchmaking, but the truth is the second Ortiz – Liddell fight was pawned off as a match of the two best at that weight because new fans simply didn’t know the difference. If you’re a hardcore fan, you have to separate what you personally enjoy from what makes business sense, but it’s not necessarily true that because a fight makes money that’s it’s also therefore compelling. I’ll watch a Liddell vs. Couture 4, but it doesn’t really intrigue me. And neither did the second and third Ortiz -Shamrock/Ortiz – Liddell 2. Financial success and shrewd business move? Sure. Compelling matchmaking on sporting grounds? Not even close.
The UFC isn’t very interested in compelling matchups on sporting grounds, this has been clear for a bit.
As for Randy vs Chuck, the casuals would easily buy this as the Legend vs Legend match that it’ll be sold as. The only real problem is that its a 4th fight, instead of a 3rd or 5th, so there isn’t any “deciding factor”-ness to it.
“The UFC isn’t very interested in compelling matchups on sporting grounds, this has been clear for a bit.”
Sure they are, but they balance it with economic opportunities and other necessities. Sherk vs. Penn was an extremely meaningful fight and perfectly legitimate on sporting grounds. I don’t think it’s fair to say they do one or the other either exclusively or predominately. I think there is a complicated balancing act they try to pull off, but for sure they are interested in compelling match-ups on sporting grounds.
by Luke Thomas on Nov 25, 2008 10:27 AM EST up reply actions
To their credit, they very easily could have given GSP a creme puff instead of Fitch. Or someone easier than even Cote instead of Marqhardt for Silva. That they’ve dared to make those matches in the past rather than go the route of safety is great, but it doesn’t mean I have to like Couture/Liddell IV as a eliminator.
by D.Capitated on Nov 25, 2008 10:29 AM EST up reply actions
100% with LT
Also 100% in agreement with you. The balancing act between making money and putting together good matchmaking on sporting grounds is difficult. You need to have the headlining money making matches to get people to watch the up and coming contenders.
If Randy had a pinata head like Tito
We would all feel very differently about this. I like seeing no one get hit in the head more than Tito Ortiz.
by Derek Suboticki on Nov 25, 2008 8:39 AM EST reply actions
I also think it really kills of one of their major draws. Chuck can’t afford to lose again, especially to someone he’s beaten twice, whereas Randy only has a few fights left so why waste it on a rematch that isn’t for a title. Why not just have on the same card fighting differant opponents?
Randy vs Nog!
Chuck can’t afford to lose to anybody, but should they do? Feed him cans? Randy is his best chance against real opponents.
plus they always have that excuse of him going up a weight class if he loses a close fight..
http://weoweoweo.deviantart.com/
by Anton Tabuena on Nov 25, 2008 8:54 PM EST up reply actions
Randy vs. Nog will depend...
…on Nog vs. Mir and what happens with the winner of that fight vs. Lesnar.
Contributing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.
by Brent Brookhouse on Nov 25, 2008 3:32 PM EST up reply actions
Randy Couture has not even been approached for this fight, nor has Chuck Liddell. However, the fight is something that has been talked about, absolutely, no question. And everyone is ripping on this fight saying ‘nobody wants to see this fight, nobody wants to see this fight. It makes no sense.’ And I’m sitting here going, like, I think this fight makes tremendous sense because one of them will win and you can bring him to another big fight and it’s a fight that will probably draw real, real well.
Every time they (the UFC) does a rematch…virtually every time it’s bigger than the first one.
And the worst part is, the UFC monitors these boards because, as well known, they were going to do a Chuck Liddell/Wanderlei Silva rematch, and they got so much crap that they decided to hold it off. It’s like, why would you hold off doing a rematch of a match that did one of the better buy rates in recent years and was a fantastic match…?
- Dave Meltzer
Tito and Ken, each one was bigger than the last.
- Bryan Alvarez
All quotes courtesy the 11/24/2008 edition of Wrestling Observer Radio (members only).
“the worst part is” LOL. Oh noez! MMA fans want better fights because they care more about great fights than someone pulling big PPV numbers. What an awful thing, those evil sports fans!
by D.Capitated on Nov 25, 2008 10:27 AM EST up reply actions
uhh. the article is about “nobody” wanting to see those fights.. naturally, the hardcores dont want to see it. But to say that “nobody” wants to see it is just wrong. and thats why he brought up the PPV numbers.
http://weoweoweo.deviantart.com/
by Anton Tabuena on Nov 25, 2008 9:00 PM EST up reply actions
No, it isn’t. He’s blaming the fans for being negative and affecting what fights Dana and Joe Silva set up for events. Essentially, he’s saying that people on the internet should shut up and know what’s best for them.
I thought the point was more that Silva and White ought to ignore the people on the internet.
by Richard Wade on Nov 26, 2008 8:07 PM EST up reply actions
Their first mistake
was taking the Sherdog forum seriously. They bitch and they cry, but then they end up watching it anyway. Then after the show, they would bitch and cry about how bad it was. They should rename Sherdog the MMA bitching forum.
i hate sherdog too. Wait, no, i just hate the people who just whine and whine and whine and whine…. (there are some of those people here too. haha..)
http://weoweoweo.deviantart.com/
by Anton Tabuena on Nov 25, 2008 8:57 PM EST up reply actions
Eh people overestimate how much damage losing does to a fighters reputation I think. It’s not nearly as much whether they win all the time as much as their personality or style that appeals to people. Once a fighter is established, as long as he’s putting up good fights I think he’ll do ok.
If it were just about winning, Machida would be HUGE.
It seems to me that Michael has a personal agenda in pushing this fight. The arguments in this post as to why people should be interested are not particularly strong or to the point.
The Tito/Ken series is a great comparison for this fight. However, it is difficult to argue that hardcore fans should have had particular interest in this fight as it related to the LHW title, and the same is true for this fight in regards to the HW title. Unfortunately, it is being booked as a #1 contender match.
Also, # of PPV buys or TV ratings does not mean sporting interests are at play. Kimbo vs. anyone is enough to disprove this. Though Brock/Randy was a smash success and was also derided coming in, I saw legitimacy in this fight as a measuring stick for a rapidly improving fighter coming off an impressive win. This is different than a rapidly aging fighter coming off 3/4 losses moving up in weight because he is out of the title picture in his own weight class.
This match is really only of particular interest for fans of Couture/Liddell and casual fans who don’t know any better than what is told/marketed to them. Personally, I am a fan of neither fighter but obviously have an interest in seeing the outcome merely to see what will happen. This fight does not affect, for me, the true heavyweight rankings – which should see Couture falling fast over the next year.
“Also, # of PPV buys or TV ratings does not mean sporting interests are at play.”
Exactly. Which is why the internet fans are saying we don’t want to see it. This doesn’t mean it won’t sell.
by jafotinatos on Nov 25, 2008 12:17 PM EST up reply actions
I hate rematches, period.
90% of a fight’s appeal is all the speculation about how two fighters match up, and what they can do to answer each others strengths. All those questions are out the door when they’ve already fought once, let alone 3 times.
Of course Ill watch it, but I’d much rather see Chuck fight the loser of Evans/Griffin and Couture fight the loser of Nog/Mir.
such convoluted logic
why don’ t they just have couture versus brock every other pay per view until the buy rate dips into anderson silva area (mid 300,000).
actually, why expose the better fighters in the company to the mainstream audience when ken shamrock and tito are available.
run this course and the sport dies out.
???
In 2008, the UFC cancelled Wanderlei Silva vs. Chuck Liddell 2 because online fans did not want to see rematches.
I don’t remember this happening. Had it happened I would have questioned the move, but not been totally against it.
As for Couture/Liddell 4. Do I really want to see the matchup again? Not particularly. Will I watch it if they make it happen? Yes. And it’s funny there should be a post about this fight(a forth meeting between the two fighters) because last night I watched Raging Bull and as everyone (should) know LaMotta and Sugar Ray Robinson fought something like six times and each fight was as exciting if not more than the last.
Well, it’s not like the UFC could have foreseen the injuries that would damper Liddel and Rua prior to that matchup. You can’t really blame that mistake, or ask that it’s not made again. I really don’t get this article. You take two fights that did great numbers for whatever reason and then you claim that this is the rule.
I like rematches but you have to be careful not to get carried away with them. This 4th match is maybe getting carried away. It takes a lot more effort to create interesting 1st matches than doing the re-matches.
Also, how do you know that UFC cancelled the Silva Liddell 2 because of online fans? Did Dana say as much? I too don’t remember hearing about that.
This article smells of someone that’s just throwing out convenient logic to support their claims. Nice try though I guess.
I don’t want to see Chuck and Randy fight again – I don’t care if it’s in another weight class. 3 was more than enough – the last one was too much to handle as well – I almost wept.
Have Chuck fight Gonzaga and Randy fight Mir (I don’t see him winning against Nog).
"My job is a decision-making job, and as a result, I make a lot of decisions." --George W. Bush, The Decider, Lancaster, Pa., Oct. 3, 2007
Blame the bloggers
Yes sequel bouts usually do better but this IV (four). The last two fights ended the second Randy stepped into Chuck’s range. This series lacks a library of memorable action, has no bad blood, no unfinished business and another rematch would be perceived as a career elimination bout . . . ya that downer will really get fans excited.
Listen, if you want to give Chuck or Randy a Heavyweight title match than go ahead and book it . . . I’m there. This setup match isn’t required and not compelling.
Further, your article assumes that we should be all concerned about the immediate and near-term financial situation of the company. There’s more to it then that. Sure the financial situation is important, but not on a card by card basis. The fact that Anderson Silva didn’t sell as much as Lesnar doesn’t mean everything. An Anderson Silva’s popularity is going to be slower and sustainable. Lesnars is going to be short-lived if he doesn’t appeal to the hardcore fans, because the hardcore online fans are the ones that aren’t going to go away.

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