He wanted our lifetime. He wanted our souls forever

No matter who is in the right or wrong here, airing it in the media is never a good sign.

I love that Dana has these weird dichotomies in his personality. He wants fighters to work with him and walk off a cliff if he asks, but is completely unwilling to compromise on trivial issues. He wants the media to cover the sport legitimately, but gets all in a huff when people report the Jon Fitch story in a negative light.

Dude needs to realize business is a two way street.

Jon, when you’ve dug yourself into a hole, step one is to stop digging.

I love Dana’s response to the media interest in this story:

“"It’s like all the media wants to jump up and go ‘Oh, the UFC! The UFC!’ Shut up! Shut up. Every one of you, shut your mouth. Mind your business.”

Even though this very clearly IS the media’s business, I’d say the changes of them obliging him as usual are quite good.

Why the hell does Fitch have management if he’s not going to listen to them?

"Dana is saying ‘Oh Swick said he doesn’t care what his manager said’ or whatever…No Swick has a special deal with the video game agreements and a some of this other stuff. A lot of these guys that he says he doesn’t have a problem with are guys that got special contracts along the way. They don’t have the same contracts as everybody else. They get special things, which is fine, and I’m not even asking for those things… The only thing that we stated and stated over time is that we don’t want to sign lifetime contracts."

I have been telling you guys that these guys are modifying their contracts, which is why they are signing it. This was all revealed from the last merchandising agreement,which is why I am surprised most people don’t know about it.

Cesar Gracie (who guides The Ultimate Fighter 5 winner Nate Diaz), J.T. Stewart (who handles business affairs for former UFC middleweight champion Rich Franklin) and a handful of other managers who asked not to be identified in this story are in the growing phalanx of those who have voiced concerns. Specifically, they’re concerned about the more than half-dozen “deal-breaker” clauses in the agreement — mainly: the indefinite term of perpetuity, made worse by a fighter’s inability to opt out.

Essentially, they claim, the deal allows the UFC to control an important section of a fighter’s career by determining which licensing ventures he can or cannot enter into — during his career and beyond.

While many have raised questions and even flat-out denied the chance to sign the UFC’s new agreement, the organization has not been eager to change the language in the deal save for its biggest stars at this point. That may change if fighters continue to hold out. After all, what good is official UFC merchandise, suggested one manager, if you don’t have the name and face of a fighter to go with it?

It is being reported that Fitch spoke with UFC co-owner Lorenzo Fertitta this afternoon and the parties managed to resolve their differences, and the fighter will sign the much talked about video game licensing agreement.

Fitch still stands by his assertion that he didn’t appreciate the way Dana White treated the fighter when attempting to negotiate a deal for video game licensing.