UFC Merchandising Agreement Is One Sided But Not Exclusive

I've obtained a copy of the UFC's merchandising agreement.  The controvery with Jon Fitch is over the videogame agreement, which is separate, but this agreement is a matter of a large amount of controversy as well, so it is worth looking at.  To be clear, I got this a couple of months ago, so it's possible something changed in the last month, but I don't think so:

ARTICLE I
GRANT OF MERCHANDISE RIGHTS / COLLECTIVE RIGHTS
1.1
Fighter hereby grants to ZUFFA during the Term (as defined below) the
unrestricted worldwide right to use, edit, disseminate, display, reproduce, print,
publish and make any other uses of the name, sobriquet, voice, persona, signature, likeness and/or biographical information (collectively, "Identity") of Fighter solely in connection with the development, manufacture, distribution, marketing and sale of Licensed Merchandise (as defined below) ("Merchandise Rights").

1.2
The Merchandise Rights shall be ZUFFA's sole property in perpetuity
throughout the world, which ZUFFA shall hold free and clear from any and all claims of Fighter or anyone claiming through Fighter.

1.3
For purposes of this Agreement, "Licensed Merchandise" shall include, without
limitation, all apparel, footwear, hats, photographs, souvenirs, toys, collectibles, trading cards, and any and all other similar type products, including the sleeves, jackets and packaging for such products, hereunder made by any method now known or hereafter to become known that is (a) approved by ZUFFA, (b) contains the trademarks, trade names, logos and other intellectual property owned or licensed by ZUFFA, including without limitation, the Licensed Marks and (c) not created, used or sold in connection with the promotion of any Bouts, Pre-Bout Events or Post-Bout Events (as such terms are defined and included within the Promotional Agreements).

While the videogame contract is exclusive and for life, this one is not.  It grants Zuffa the lifetime right to create and sell merchandise based on the fighter's likeness, and bars the fighter from any claim to that merchandise approved by Zuffa, but it does not prevent the fighter from having any of this kind of merchandise on his own.

It is obviously one sided and heavy handed, but it is not exclusive.  It basically means they can create Jon Fitch dolls 20 years after Fitch retires and he has no claim to the revenue from them and no legal claim to stop them from using his name.  Whether this would hold up in court is a whole different question, my thought is that it would not.

The video game contract is basically the same from what I understand, but adds the word exclusive.  It would prevent them from appearing in any video games besides UFC games.  Again, the legality is questionable.

Update:  It is also worth noting the compensation scheme.

Under the contract, for covered merchandise that only has their name on it, fighters get 10% of gross revenues and 20% of gross royalties.  If the merchandise has their name along with other fighters, they get the same percentages with the number then divided by the number of fighters on it.