Why Zuffa Needs Competition
So Jon Fitch was cut by the UFC. Why should you care? Sure you're going to miss out on a couple big fights. You might be angry because this is one more example of Dana White's tyrannical rule over the mma universe. Jon Fitch is a great fighter who did nothing to deserve to get cut aside from refuse to give the UFC his lifetime video game rights. This is a perfect case for any Zuffa hater to point at as a reason the UFC is exploiting fighters and ruining mma.
All moral outrage and anti-Zuffa rhetoric aside, I would argue that the significance of Jon Fitch's release is much bigger than Fitch himself. Did Fitch get treated unfairly? Absolutely, but the fact that Zuffa could treat him this way speaks to a problem that is much bigger than Jon Fitch, specifically the Zuffa monopoly over national mma promotions.
I have worried for a long time, as many of you probably have, about Zuffa controlled shows monopolizing mainstream American mma. There is absolutely nothing to give Jon Fitch any sort of leverage against the UFC. There isn't a promotion in business right now that can sign Fitch and put him in the same sort of high profile, lucrative bouts he would have been able to get in the UFC. Fitch is a great fighter. He wins and he is exciting to watch, but how popular is Jon Fitch outside of the hardcore internet fanbase? How many casual fans will find out he was cut or even notice he was gone? Hardcore fans may express outrage, but that ultimately won't hurt Zuffa's bottom line. Disgusted though I may be, I'm still going to buy the next UFC pay-per-view, and I expect most other hardcore fans will too. With no Fighter's Union to protect Fitch and others, there is really no good reason for Zuffa to not terminate Fitch's contract. It sends a strong message to other fighters -- if it happened to Jon Fitch, it can happen to you.
There are precious few fighters who have actual leverage in negotiating with Zuffa. Chuck Liddell, Georges St. Pierre, Brock Lesnar, Forrest Griffin are all names that have some power in negotiations, because they are such huge stars. It is worthwhile to Zuffa to keep fighters like that happy. A guy like Fitch who isn't a megastar gets screwed. That's why competition, real, healthy, competition is important for mma. Imagine for a second there was a viable competitor to the UFC. Would Zuffa still be willing to let a top tier talent such as Fitch simply walk? My guess would be no. A competitive market would give fighters leverage and prevent Zuffa from using a 'my way or the highway strategy'.
Unfortunately, fighters like Fitch have little recourse in the short term, but there may be light at the end of the tunnel. My hope is that moves like this come back to haunt Zuffa. It won't happen tomorrow, but sooner or later I feel like Dana will have to answer for moves like this. Hopefully mma becomes popular enough that questionable moves get covered in the mainstream press and Zuffa gets called on them. Getting trashed on ESPN for a move like this might be enough to sway a sizeable chunk of casual fans away from buying pay-per-views. Zuffa would pay attention to that. Or perhaps enough bad blood will be built up over time that eventually fighters will unionize to prevent things like the Jon Fitch release from happening. Wishful thinking it may be, but hopefully something positive for mma eventually comes out of this.
This was my first attempt at a fanpost, so I apologize in advance for any errors.
Comments are appreciated, good or bad!
The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.
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8 comments
Comments
Double Edged Sward
The UFC may have got what they wanted this week by receiving the kind of of high profile media coverage on ESPN this past weekend. Hopefully there are enough MMA journalists out there who care enough to report this story and create some negative PR for the UFC. At this point, other than fans and bloggers, the media may be the only ally for the fighters themselves. As a sidenote, if MMA Live doesn’t report this story, i will officially consider them to be bias UFC nuthuggers. We’ll see. Good first fanpost.
by nitro on Nov 20, 2008 3:34 AM EST reply actions 0 recs
MMA Live tapes on Tuesdays
It won’t be in this week’s edition which is out later today (Thursday) but they might (and should) give it airtime next week.
by VikingPhotography on Nov 20, 2008 4:30 AM EST up reply actions 0 recs
just to note, ESPN News had this story on their graphics. Not sure if they did an actual report or not.
http://eliotmarshall.com/
by BJJDenver on Nov 20, 2008 3:02 PM EST up reply actions 0 recs
I completely, utterly disagree
At the risk of repeating myself, I say a fighter’s union is more conducive to better fighter treatment (and advancement of the sport business-wise) than multiple organizations. This was the argument boxing used when Ali was suspended and ‘anyone with two nickels to rub together’ (Dana’s words) was getting a belt made and setting up fights to crown a new champion – and multiple organizations killed boxing.
We will miss out on a couple of big fights because of Fitch getting cut, but I shudder to think all the big fights we’ve already missed, and could still, if the UFC doesn’t have the best fighters in the world. Monopolies + unions works for professional sports, be they team or individual. We need world-class, loaded fighters to step up and demand a union while accepting a temporary pay cut. We don’t need EXC or Affliction muddying shit up.
by subo on Nov 20, 2008 8:09 AM EST reply actions 0 recs
I agree that a fighter’s union would be a big step. The problem is I can’t see it happening in the near future. Too many fighters have too much to lose by walking out on Zuffa. Randy Couture was brought back because he was a big star. Other guys can’t get away with stuff like that. Middle card guys can’t afford to not get paid in a Zuffa hold out and they run the risk of being out of the UFC entirely if a walkout doesn’t work. It’s not a simple thing.
by Andy R on Nov 20, 2008 11:29 AM EST up reply actions 0 recs
Nice fanpost
and i agree. One sided contracts and “kiss me ass or your fired” isn’t good for the fans or the fighters – it only good for Danas ego and Zuffa’s pockets.
There needs to be an alternative… a real one, like EliteXC could have been if they had had serious people running it.
by mythbuster on Nov 20, 2008 9:27 AM EST reply actions 0 recs
Do you folks think that it’s even possible anymore for a serious competitor to emerge in North America? I gotta admit, I don’t. Affliction is hanging on but most don’t expect them to last past next year. Elite XC might technically be alive, but for all intents and purposes, it’s toast. On top of this, the economy is so sour I highly doubt that the idle capital is out there for the investment one would need to sustain a competitor to the UFC, let alone start a whole new company. Perhaps Bellator with the backing of ESPN might be able to, however, they don’t seem to be positioning themselves against the UFC. Even then, I don’t ESPN is interested in doing so.
So really, how realistic is this option in the foreseeable future? I would say, on a scale from “Paris Hilton joins a convent” to “Dark Knight DVD breaks record”, this scores a solid “Royce Gracie denounces Jiu-Jitsu”.
by Rundownloser on Nov 20, 2008 6:03 PM EST reply actions 0 recs

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