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Dana White Is Open to Promoting Gina Carano vs. Cyborg Santos

In an important nugget buried in the latest episode of MMA Live, Dana White confirmed to Jon Anik that he would be interested in promoting Gina Carano vs. Cyborg Santos.  His answer represents a major change in UFC policy:

I wouldn't be opposed to it...and if I did do it, it would probably be in the WEC.

The other night in an interview for Wrestling Observer Radio, Gina Carano made it very clear that it is her dream to compete in a big fight in Las Vegas for the UFC.  Dana White has gone from completely opposing the entire concept of women's MMA to considering promoting this fight for the WEC.  The position is clearly changing in rapid fashion, and if fans keep pressing women can finally get their chance to shine in the UFC.

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I think that because Faber lost they need a new PPV anchor

by EazyEismydad on Nov 14, 2008 4:46 AM EST reply actions   0 recs

then you put on Gina vs. Cyborg.. then what??

If Dana was down for those 1 fight deals, then Randy/Fedor would have happened a long time ago.. I’m cool with it in the WEC free on VS. Never on my UFC PPV card.

by steveoc24 on Nov 14, 2008 4:52 AM EST up reply actions   0 recs

Yeah I know, who knows how you’d justify paying 50 bucks if you had to watch Gina vs. Cyborg instead of Josh Hendricks vs. Gabe Gonzaga or other classics like Nate Quarry vs. Kalib Starnes.

by Michael Rome on Nov 14, 2008 4:56 AM EST up reply actions   0 recs

Atleast with Gonzaga/Hendricks or Quarry/Starnes I could see the BIG picture.. I see nothing beyond Gina/Cyborg!

by steveoc24 on Nov 14, 2008 5:00 AM EST up reply actions   0 recs

The whole point of doing it in the WEC is building it around a division. There are serious talks at Zuffa with people in the company pushing for starting a women’s division for the WEC. They know the men can’t draw on PPV on their own, which says a lot.

There is a strong argument for doing a division in the WEC but doing the first women’s fight in the UFC. It’s the same argument that was made for a long time about doing a big Faber fight on UFC. You can legitimize the whole thing that way.

by Michael Rome on Nov 14, 2008 5:03 AM EST up reply actions   0 recs

I don’t think the WEC will ever draw on PPV even if you add a women’s division. Not if your asking the average fan to cough up $50/month for a UFC.

by steveoc24 on Nov 14, 2008 5:14 AM EST up reply actions   0 recs

I kind of feel the same way. They are really pushing people economically. Gina Carano is clearly a bigger name than Faber though right now.

by Michael Rome on Nov 14, 2008 5:16 AM EST up reply actions   0 recs

I just think Strikeforce is the way to go to build a women’s MMA division. Dana always says he needs these smaller organizations to stay alive. Clearly EXC and Affliction are out of the picture at this point. Strikeforce is the only organization right now that seems to know how to balance their budget and to keep on throwing on great shows.

And thats why I think Strikefore needs to put on the Gina/Cyborg fight and maybe grab some of the MMA fighters out there that are jobless. There are plenty of great fighters out there, but if they are all under the Zuffa umbrella then we might not be provided with the amount of free MMA we get today.

by steveoc24 on Nov 14, 2008 5:29 AM EST up reply actions   0 recs

Differentiation

The WEC needs something to differentiate itself from the UFC. And nobody is thinking WEC will do 400k+ buys. If it does 150k buys, then it’ll be profitable and anything over that is icing. Women’s division is the way to go.

by cyph on Nov 14, 2008 8:24 AM EST up reply actions   0 recs

Sure is the way to go, but everyone must realize as well that the ppv is not going to cost $50 – I am thinking maybe $30

"My job is a decision-making job, and as a result, I make a lot of decisions." --George W. Bush, The Decider, Lancaster, Pa., Oct. 3, 2007

by lovingmma25 on Nov 14, 2008 9:59 AM EST up reply actions   0 recs

Would you pay for two events? It’s bad enough the UFC’s are at $50 bucks now…

I like the WEC but come on now….

by zeroword on Nov 14, 2008 12:13 PM EST up reply actions   0 recs

Depending on my choices – if the UFC was putting on a not so entertaining fight card then I would just go with the WEC for that month – if both cards were stellar – I would buy both.

"My job is a decision-making job, and as a result, I make a lot of decisions." --George W. Bush, The Decider, Lancaster, Pa., Oct. 3, 2007

by lovingmma25 on Nov 14, 2008 5:20 PM EST up reply actions   0 recs

This whole idea that Gina is the only star is kind of laughable. What did it take to make Gina a star? Pretty face + exciting fights. It will be beyond easy for other girls to become stars, in fact easier because the target male demo will be so into good looking girls. Michelle Waterson for example would become an instant star after one UFC fight. Gina is the first of many, not the only.

by Michael Rome on Nov 14, 2008 4:57 AM EST reply actions   0 recs

I agree. The same reason women’s fights tend to be more action packed is the same reason the WEC is more exciting. The women tend to favor the stand up and smaller fighters have a quicker pace. Plus the disparity in skills between the top fighters and the middle of the pack guarantees more TKO’s.

by cyph on Nov 14, 2008 8:27 AM EST up reply actions   0 recs

No one was really into the 145 lbers before Faber came along and destroying people in exciting fashion. The WEC then planned the whole division around him. They could easily do the same thing with a couple of female divisions.

Things could start getting a bit sketchy when the only other female fighters ZUFFA puts on the WEC cards that aren’t named Carano are equally attractive girls with far less skills instead of less attractive girls with far better skills.

I always get the feeling when people talk about female MMA they always seem to imply that all women fight in the one division. If the WEC does bring in female MMA do they simply stick with 145 (i.e. Carano’s weight) or do they attempt a 135 lbs. division as well with someone like a Tara LaRosa?

by SamCupitt on Nov 14, 2008 6:46 AM EST reply actions   0 recs

At least the UFC’s not so monolithic and unwilling to evolve that it won’t recognize/take advantage a shift like this. Women’s MMA – provided they actually do full 5 minute rounds like the big boys – could very possibly be the sport most watched by women in five or ten years.

by subo on Nov 14, 2008 9:01 AM EST reply actions   0 recs

!

Good stuff… Zuffa definitely needs to grab that fight, it’d be a smart business move to bring in those fans/ratings/attention AND help the WEC kick off with its 1st PPV!

Keep Swillin',
Bruz

by Bruz on Nov 14, 2008 9:20 AM EST reply actions   0 recs

i hope they do it.

i think a one-off (garano v santos) to test the waters, and then a single division to get things going, would be a smart move. i doubt they’d have a problem filling it. hell, some of the men’s divisions in the wec arent even that deep. some of those guys are getting title shots with one or two wins in the organization (see: mike brown).

“I just think Strikeforce is the way to go to build a women’s MMA division”
i agree with this as well. i think if the timing were different, and they were closer to their supposed transition to live fights on nbc, this could’ve happened. carano is already on nbc every week (american gladiators), so it would be a logical move.

“If Dana was down for those 1 fight deals, then Randy/Fedor would have happened a long time ago”
but carano isn’t under contract or (at least i would assume) interested in fighting in multiple organizations at the same time. obviously if that were the case, zuffa wouldnt even be entertaining this idea.

by woooburn on Nov 14, 2008 10:18 AM EST reply actions   0 recs

I think the WEC would be a perfect place for female superfights. It is a draw, you don’t need a whole division, it would provide a nice payday for female fighters, it would be good exposure for female fighters AND it takes away a possible headline level fight from the competition.

http://eliotmarshall.com/

by BJJDenver on Nov 14, 2008 10:59 AM EST reply actions   0 recs

Agreed

and it isn’t like they need to put them on all the time, once in a while, keep the fighters under contract.

Tho, considering people are kind of upset that they couldn’t see the FOTN (Cerrone-McCullough) last time, I wonder how tolerant people would be of womens mma if a female fight was on the main card and the perception was that it took the place of the FOTN. Especially if it wasn’t Carano.

by mythbuster on Nov 14, 2008 11:20 AM EST up reply actions   0 recs

For sure, but just one more reason to make the WEC broadcasts 3 hours!!

I do think they could tighten up the broadcasts some, and considering the fights would be 3- 3min rounds, it shouldn’t be that much of a hurdle to overcome.

Seriously, make these show 3 hours!!

http://eliotmarshall.com/

by BJJDenver on Nov 14, 2008 11:24 AM EST up reply actions   0 recs

WEC needs some new Wreckage shows anyway. I’ve heard that the Cerrone/McCullough is being pushed quickly to make a new Wreckage show soon.

by iiowyn on Nov 14, 2008 1:36 PM EST up reply actions   0 recs

/signed for the three hour shows :)

But also if i see womens MMA, I would rather it go 5 minute rounds.

by mythbuster on Nov 14, 2008 11:26 AM EST reply actions   0 recs

doh

was meant as a reply to BJJ Denver

by mythbuster on Nov 14, 2008 11:26 AM EST up reply actions   0 recs

I’m with you on 5 min rounds. If they are pro, let them fight 5 mins. They make this out as if it is protecting the fighters, but I think if it was 5 minute rounds, the fights would likely end quicker.

http://eliotmarshall.com/

by BJJDenver on Nov 14, 2008 11:33 AM EST up reply actions   0 recs

Please, no 3 minute rounds. First off, it makes the female version seem less legit. Second, 3 min. rounds favor standup fighters. Lastly, a 3 round fight with 3 min. frames just sucks to watch.

The benefit for the WEC by adding women is significant. I don’t think there’s all that much benefit for the UFC to add them. I’d hope they build a division, or divisions, and not just do one-off fights. A fight here and there just isn’t going to promote growth among females that a full-fledged division(s) would.

by Cannon Jacques on Nov 14, 2008 11:54 AM EST up reply actions   0 recs

Second, 3 min. rounds favor standup fighters

Absolutely. We saw this in one of the Carano fights, where her opponent (forgot who it was) spent just under three minutes getting her to the ground, and dingding… end of the round. The fight could have been much different with five minute rounds.

by mythbuster on Nov 14, 2008 11:59 AM EST up reply actions   0 recs

"Man's game, bitch."

Seriously, though, I wouldn’t mind the odd female “superfight,” but I really don’t want them wasting a limited number of televised fights on building a women’s division.

by Richard Wade on Nov 14, 2008 12:12 PM EST reply actions   0 recs

Female Gladiators were the Main Card in Ancient Rome...

Those who think women can’t fight, can’t fight 5 minutes rounds (all train for 5 minute rounds, it’s the promoters who are limiting them), are boring when they fight, don’t have a deep enough talent base to sustain a division of some sort…. essentially don’t know jack about women’s fighting. They’re responding from their bias instead of any actual knowledge of the field. I’ve been to many local promotions such as Fatal Femmes Fighting and others where I’m amazed by the level and depth of the talent, the ferocity with which these women fight, and the tremendous heart they show. People don’t know about a lot of these women fighters. And many of them are attractive and tv friendly. Female MMA probably rivals women’s soccer in that regard.

What I am amazed by is watching shows like Ultimate Fighter… seeing all the tough guy talk and training. These intimidating guys. And then when they get in the ring, they fight like a bunch of scared kittens and have lousy technique, far less impressive than many of the female fighters I’ve seen at these local shows.

When I hear these incredible slams against female fighters, I really feel it’s from people who don’t know anything about FeMMA. To me it sounds like someone slamming women’s gymnastics (i.e. women gymnasts are not as interesting as the men’s gymnastics, their technique, abilities, grace is not comparable to the men’s). And I predict someday females in MMA will be seen in relationship to men in MMA the same way female gymnastics is seen compared to men in that sport.

For those who think I’ve lost my mind, history backs me up. Digs under the ancient Roman coliseums in England as well as other digs in the area allowed archaeologists to make some amazing discoveries. They found that female gladiators were actually the leads on the main card during ancient Rome’s presence in England. Discovery Channel I believe did this special a couple years ago. Unfortunately, they didn’t find the remains of any shortsighted promoters or fans.

by ferocitytv on Nov 14, 2008 12:21 PM EST reply actions   1 recs

I really don’t care which organization picks up the female fighters, as long as someone does! I support every promotion, and the women deserve to have their own division(s),

by stray on Nov 14, 2008 1:20 PM EST reply actions   0 recs

I'm sure the both have execellent fundamentals....

but they cannot dunk, so I am not going to watch. If you expect MMA fans to pay $50 to watch two women headline a PPV you are sadly mistaken. I’ll watch it for free and then only if its top level competition.

Being on the internet gives me a right...nay a responsibility to bitch about things

by beery_pbr on Nov 14, 2008 1:50 PM EST reply actions   1 recs

The excellent fundamentals argument is overblown and mostly untrue.

by Richard Wade on Nov 14, 2008 2:02 PM EST up reply actions   0 recs

I am also unopposed to “FOXY BOXING”

Being on the internet gives me a right...nay a responsibility to bitch about things

by beery_pbr on Nov 14, 2008 1:52 PM EST reply actions   0 recs

To quote/paraphrase Al Stankie: “I wouldn’t want to box ya, but I’d luv to wrestle ya!”

by iiowyn on Nov 14, 2008 1:57 PM EST up reply actions   0 recs

This is awesome news. If this goes over well, they gotta do Roxy v. Tara next, winner fights Gina.

by asa on Nov 14, 2008 5:22 PM EST reply actions   0 recs

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