Winners and Losers From EliteXC: Heat

My new Sherdog article is out and it assesses the winners and losers from Saturday's EliteXC event. Here's one of the "losers":

The alleged vice president of EliteXC is in desperate need of a press secretary or communications manager who can adeptly address issues related to the organization without appearing like a mascot or defensive juvenile. Not only did Shaw’s verbal sparring with UFC President Dana White leave anyone witness to the exchange feeling pity for Shaw, but they color him feckless as well. But no imagery could’ve imprinted his unprofessionalism or bias worse than the one circulating MMA message boards and blogs everywhere: Shaw screaming to referee Troy Waugh that Kimbo had been struck in the back of the head. Despite the absolute vacuity of the charge, the more important concern is the open bias of an EliteXC official on such vivid display. Beyond unseemly but somehow not unexpected, the sight is one of utter amateurish behavior.

Read the whole thing here.