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Mark Cuban's HDNet Purchases IFL Assets

180px-hdnet_logo

Sherdog's Loretta Hunt breaks the deal down:

For the $650,000 price tag, HDNet will be entitled to all intellectual property, including the IFL’s film, video, and image library; its five-roped competition ring and team trademarks; and proprietary rights, including its Web site. The transaction also includes any remaining broadcast contracts the IFL acquired during its two-year tenure, which includes a deal with FOX Sports Network.

An article up at Cage Potato questions as to what this acquisition could mean in terms of HDNet's desire to promote MMA:

Not that the IFL didn’t put on some good fights, but how much is old fight footage really worth? With the exception of the really good bouts, watching old fights can be a lot like watching old college football games on ESPN Classic, which is to say it appeals to a very select audience, mostly the unemployed and the very, very drunk, either of whom are likely to think they’re watching live TV.

But HDNet seems too savvy to pay that much for a bunch of old fights that have already been aired on Fox Sports Net and MyNetwork, not to mention spread around the internet. So what do you have up your sleeve, HDNet? Don’t tell me you paid more than half a million dollars just to air Chris Horodecki highlights in between old episodes of Hogan’s Heroes. All right, I admit I’d watch that.

Granted, this could be nothing more that HDNet bolstering their programming.  But while Donald Trump is nothing more than a figurehead in Affliction's promotional scene, Mark Cuban is a somewhat unconventional, but extremely astute businessman who happens to own a cable network laden with MMA programming.  With other would-be competitors to the UFC withering in the shadow of MMA's dominant promotion, these dying promotions' fighters may be looking for a home.  Could this be Cuban's opening? 

I realize that competing with the Zuffa at this point may be nearly impossible due to the strength of the UFC brand and the depth of their roster of fighters.  However, keep in mind that Cuban is an agressive operator.  He has spent millions in his quest to make the Dallas Mavericks a perennial title contender in the NBA.  Although HDNet doesn't provide the exposure of a major network, it's still a formidable framework for getting his promotional aspirations off the ground.

Once again, this transaction may be little more than a move to strengthen HDNet's video library.  With that said, a businessman in the mold of Mark Cuban could have a significant impact on MMA's promotional landscape if so inclined.

0 recs  |  Comment 23 comments |

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Interesting timing to claim anyone who has lost their job is a retard.

by Simco on Oct 30, 2008 11:03 PM EDT reply actions   0 recs

I do think that it’s too late to challenge Zuffa’s dominance – that, absent some sort of epic collapse or huge scandal, UFC’s domination of the best in the world is a matter of when, not if. Cuban’s a hell of an NBA owner, but a)that team makes money and b)we’re talking about losing over $100 million over a course of years for a shot, a chance, at dethroning an established name brand.

Trump and Cuban have the resources to attempt a hostile takeover. But frankly, I think they’ve been caught a little offguard by Dana’s protectiveness of the sport – or, as the crazy Russians say, his big tasty pie. If Cuban’s smart, he’ll sign a deal with Dana, fucking buy a bunch of regional MMA orgs, and cross-promote fights between their best fighters for some kind of UFC/WEC opportunity. MMA needs a farm system, and HDNet could be its home.

by subo on Oct 30, 2008 11:22 PM EDT reply actions   0 recs

Do I think Cuban could make his promotion a long-term success? It’s doubtful. He may have evaluated the situation and determined that spending a ton on a fight promotion would be a losing proposition. I do believe that he could do some things that other competitors to the UFC can’t/couldn’t. Although I’m really not a fan of Cuban, he’s more capable of making the right moves from a financial standpoint than the people heading up ProElite, the IFL, or Affliction.

by Cannon Jacques on Oct 30, 2008 11:42 PM EDT up reply actions   0 recs

I think the UFC is so dominant is because THE UFC has become a household name. That’s what sells. I always remember going to friends houses when I was younger to watch a boxing match, not because it was “boxing”, but because “mike tyson” was fighting.

by steveoc24 on Oct 31, 2008 2:28 AM EDT up reply actions   0 recs

Anyone want to speculate what this will do to IFL stock tomorrow? ticker symbol IFLI

its at half a cent per share. I’ll skip lunch and buy majority control.

by szucconi on Oct 30, 2008 11:40 PM EDT reply actions   0 recs

They’ve already declared bankruptcy, so the creditors are in control and the common stockholders are pretty much wiped out.

by Cannon Jacques on Oct 30, 2008 11:43 PM EDT up reply actions   0 recs

The stock is still active, usually the shareholders get bought out and there by screwed, but not always.

by szucconi on Oct 31, 2008 12:04 AM EDT up reply actions   0 recs

Cuban didn’t buy the IFL he bought certain IFL assets.

by who me on Oct 31, 2008 12:30 AM EDT up reply actions   0 recs

Stock is down from half a cent to a quarter of a cent. It hit a low today of .0021 but closed at .0025.

by szucconi on Oct 31, 2008 5:36 PM EDT up reply actions   0 recs

I doubt Cuban would try and take on the UFC, heck HDNet fights doesn’t even put on it’s own events anymore. It might of just been for the video library and he might have something else in mind, there is no telling what Cuban might pull out of his hat.

Lets not forget that he just let Randy Couture out of his HDNet contract so he could go back to the UFC so it wouldn’t be surprising if Cuban was on good terms with them currently.

by who me on Oct 31, 2008 12:11 AM EDT reply actions   0 recs

here is the sad part..

Kimbo’s YouTube library is worth more than $650k… so Cuban must have something up his sleeve, right?

by steveoc24 on Oct 31, 2008 2:23 AM EDT up reply actions   0 recs

He doesn't have to compete with UFC...

The biggest mistake EXC and Affliction made was trying to compete with UFC. One of the things that make UFC so successful is they have a system to develop fighters versus picking up scraps the way EXC and Affliction does.

The team system worked, it just needs to be developed. Maybe have a combination of team competitions and individual matches. Cuban is the kind of person to make something like this work.

by Akorn on Oct 31, 2008 1:19 AM EDT reply actions   0 recs

I still think the team/camp idea could work.
I love the idea of camp cards.

by Simco on Oct 31, 2008 2:14 AM EDT up reply actions   0 recs

Good Job Cannon J, congrats on your 1st “official” front page post. Dreat stuff as always.

by nitro on Oct 31, 2008 1:38 AM EDT reply actions   0 recs

Nothing to take serious

It’s like Affliction starting their own promotion, losing a few million, canceling a fight card, then announcing a partnership with Golden Boy, and then it didn’t work out. Then you announce a new fight card, with the same fighters at the same cost which cost you millions while you are in a meeting with your enemy (UFC) trying to negotiate a deal..

by steveoc24 on Oct 31, 2008 2:13 AM EDT reply actions   0 recs

This deal was for the programming…Cuban has already tasted defeat at the hands of Zuffa with the Couture situation and lost money.

http://mma4real.net/

by Tha Realness on Oct 31, 2008 8:17 AM EDT reply actions   0 recs

agreed

probably just adding some content (i.e. more old fights to run) and getting the occassional usage fee when other promotions wanna put together highlight packages from former IFL fighters. i wouldn’t imagine he’d be in a hurry to set up anymore events. but he’s welcome to take cb dollaway back if he does.

by woooburn on Oct 31, 2008 9:33 AM EDT up reply actions   0 recs

I thought Zuffa bought their video library already.

"My job is a decision-making job, and as a result, I make a lot of decisions." --George W. Bush, The Decider, Lancaster, Pa., Oct. 3, 2007

by lovingmma25 on Oct 31, 2008 10:38 AM EDT reply actions   0 recs

Everyone just assumed that he either bought that or teh whole company when they showed some IFL video in the lead up to a fight.

by Phildo on Oct 31, 2008 12:14 PM EDT up reply actions   0 recs

They showed plenty of IFL footage for Reese Andy and some of the other IFL guys now in the UFC.

"My job is a decision-making job, and as a result, I make a lot of decisions." --George W. Bush, The Decider, Lancaster, Pa., Oct. 3, 2007

by lovingmma25 on Oct 31, 2008 12:46 PM EDT up reply actions   0 recs

IFL

i assumed that as well, with them showing ifl footage and the fact that almost every major mma web-site was reporting that the ufc was buying them out.

by bdw on Oct 31, 2008 1:42 PM EDT up reply actions   0 recs

IFL let Zuffa use the footage. If HDNet buys it, they won’t have that privilige anymore.

by MMASuPreMaCy on Oct 31, 2008 2:42 PM EDT up reply actions   0 recs

Cuban isn’t investing a dime in this business until he has leverage… that leverage are vewiers and brand equity…

so for he is just buying cheap content for his channel – and if ever he actually gets viewers then he has a high probability of success.

by mmalogic on Oct 31, 2008 2:53 PM EDT reply actions   0 recs

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