Realization of the Day in Mixed Martial Arts 2
There is no getting around the obvious fact that ProElite has no one to blame but themselves for their collapse. If the market cannot or does not want to support an inept and potentially surreptitious organization despite some of the good it performs, then while I have sympathy for unemployed fighters my sympathy stops there. Irrespective of the fallout yesterday, ProElite had put themselves in a precarious position in hopes of tossing one last Hail Mary.
But the truth of the matter is the online media - first MMA blogs then larger news sites - drove the story up the media continuum. In fact, it was blogs who were attacked for inciting hysteria or much ado about nothing (still think it's hysteria? anyone?). While larger media outlet's like ESPN's Pardon the Interruption traded in their credibility for grotesque generalizations, it is very arguable those entities would never have even covered the issue were it not for the initial online push. And to think that one of the largest stories in the history of the sport is still not being covered on SportsCenter tells you all you need to know about ESPN's alleged "priorities".
The mp3 of Petruzelli's interviews at the Orlando radio station were mailed to this website and others. Were it not for the grassroots mobilization of hardcore MMA fans seeking news and coverage (thus giving support to sites like this and others), this story may never have existed. Petruzelli's comments would've faded away into the archives of a radio station never to be heard again.
So while no one should take pride in having a hand in the dissolution of ProElite, it is worth observing what the power of online media is capable of doing. I'm sure critics will use this opportunity as a pivot point to redouble their criticisms of blogs and group-think melodrama, but I view this more as affirmation of the legitimacy of the online MMA media. The knowledgeable fans recognized something was amiss and used their self-publishing powers to cover and promote the continuously developing story. That helped usher in larger coverage and new revelations from bigger media entities. The subsequent ugly coverage helped launch an investigation and further tarnish an organization's already dubious reputation.
That is unbelievable.
Criticize this post for what I'm sure will be described as self-importance and pomposity, but be aware I am describing the power of the entire online MMA media. It took a village, for a lack of a better description, to raise a story to fruition. But raise it it did. If nothing else, that is remarkable. CBS wanted the deal and the push from hardcore fans killed the whole affair. Who saw that coming?
Comments
So, that feeling I get when I am drunk is correct? I am important?
by szucconi on
Oct 21, 2008 12:35 PM EDT
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together the blogosphere is like viagra
by Kid Nate on
Oct 21, 2008 1:01 PM EDT
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One giant prick?
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett
by themachiavellian on
Oct 21, 2008 3:20 PM EDT
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Wow. How can I criticize this post when the first paragraph sounds like something I’d say or write without the thesaurus-like grasp of the English language, of course.
by Cannon Jacques on
Oct 21, 2008 12:39 PM EDT
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I agree with this 100%
This wouldn’t have been a story if it wasn’t pushed on blogs like this. ESPN and other major media have ceded their power, as regards to MMA, to you guys because they don’t want to cover it, which makes this “the big media” in the sport.
"It's like a flying knuckle sandwich." --Rogan
"And many men have eaten it." -- Goldy
by thetakeover on
Oct 21, 2008 1:02 PM EDT
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I realize that our sport has educated fans that care about the fighters, the spectators and, yes, even those who run it as a business. Props to us.
Except for the EXC dead-enders. Let it go, guys.
by subo on
Oct 21, 2008 1:06 PM EDT
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Every cloud has a... ?
I agree that MMA fans owe a debt of gratitude to the bloggers for consistently shedding light on the developments and practices in MMA that would otherwise go unpublicized. However, this post makes me wonder if you wanna be standing up and taking credit when the cancelation of Nov 8th’s really good fight card is probably #1 on a lot of people’s minds.
Maybe I’m short-sighted, but right now, missing that card is my biggest concern as a fan. Maybe Sam Caplan and Fightlinker can step up and fill in? TJ and Josh would fill out top of the card. And maybe Luke Thomas and Cage Potato as well?
Joking aside. I’m all for checks and balances, but gimme fights dammit. (end of tantrum – still adore Bloody Elbow).
by Jaydoggydog on
Oct 21, 2008 1:20 PM EDT
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It’s not the bloggers fault that the November 8 show got cancelled it’s EliteXC’s. Even without the scandal they were millions in the hole and would of had to of found someone to pay for it all because they couldn’t. If the scandal was the “last straw” then that means that there were a whole lot of other straws in front of it that were making Showtime leary of the deal to start with.
by who me on
Oct 21, 2008 1:36 PM EDT
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We agree on that. There was a lot of build up to this collapse and bloggers helped instill accountability in MMA. That’s the silver lining. Big props for that, Luke, Sam, everybody. Now, speaking as a consumer I’m just not ready to see the element of justice in this whole thing (no matter what I might think of $kala), when I was totally jazzed to see Alvarez and Diaz go at it, among the other fights on that Nov. 8th card.
by Jaydoggydog on
Oct 21, 2008 2:49 PM EDT
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I can’t understand why people would blame websites for the scandal. Even if EliteXC didn’t do it the scandal had legs because of their inability to tell the same story from interview to interview. EliteXC has only themselves to blame for the scandal whether they actually paid him to stand up or not.
If this was a sport that ESPN deemed worthy of covering then they would of most likely caught on and broke the story from the start, MMA news sites pay attention to MMA where as ESPN and the like still don’t. Part of what reassures fans that sports can’t get away with that kind of crap is that the media is paying attention to what goes on, for MMA it’s the small sites and the blogs that fill that role currently. It’s great that somebody is actually playing watchdog for the sport because every sport needs a watchdog.
by who me on
Oct 21, 2008 1:32 PM EDT
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One last time...
In Memoriam:
So long…“Rapper whatever the fuck your name is Shaw Jr.”. We hardly knew you.
http://eliotmarshall.com/
by BJJDenver on
Oct 21, 2008 1:39 PM EDT
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I agree
Without the online community, it might not have reached and end today, but with the way they were running the company, it was going to happen anyway.
Read My Blog
"Life's tough, tougher if you're stupid."
by Brandon Jones on
Oct 21, 2008 2:44 PM EDT
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Also.......
Brent made a great point in his posting about WAMMA.
The guys that run these sites have to walk a very thin line between reporting the facts, and pissing off their contacts on the other side. I find bloody elbow to be the most credible and repectable blog on mma that is currently out there.
While I too hate the fact that another organization is gone simply for the fact that it means less fights for me to see, you cant blame the fans or the media outlet.
Read My Blog
"Life's tough, tougher if you're stupid."
by Brandon Jones on
Oct 21, 2008 2:46 PM EDT
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Bloody Elbow = “the Bob Woodruff” of MMA.
If you look at history most blogs wanted to just sweep this ugliness under the rug… Bloody Elbow was at the forefront calling for accountability and trying to maintain the integrity of the sport.
by mmalogic on
Oct 21, 2008 5:31 PM EDT
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"…all of mankind was united in celebration. We marveled at our own magnificence as we gave birth to blogs" – Luke Thomeus, The Elbowrix
by RipeTide on
Oct 21, 2008 6:59 PM EDT
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It was a good job all around by the blogosphere. We are more powerful than we ever imagined. We must make sure to always use that power for good. With great power comes great responsibility.
Seriously though, there is an important reminder here that blogs need to be held accountable for their reporting. Obviously people pay attention to the stories on the internet. MMA blogs need to be responsible and not recklessly speculate about the goings on in mma.
by Andy R on
Oct 21, 2008 10:33 PM EDT
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For the record, I should mention that Bloody Elbow is one of the best blogs on the internet in terms of accuracy and transparency of reporting. Luke and the rest of the staff do a great job of reporting in a responsible and ethical fashion. I think I speak for many readers when I say I greatly appreciate the effort the Bloody Elbow staff puts into responsible journalism. I’ve always considered this blog as credible a source as any on the internet, and that’s due to the high caliber of journalism here. Keep up the good work guys!
by Andy R on
Oct 21, 2008 10:49 PM EDT
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![A little publicity for me today in the Washington City Paper. To wit:
But listening to Kinard, it sounds like management has decided Thomas can transcend his surroundings.
"We thought we’d experiment with some different kinds of shows last year, and of all of them, MMA Nation is the only one that lasted," Kinard says. "I wasn’t aware of anybody else doing [an MMA show]. And [in April] he outperformed our normal weekend ratings by more than double. We started out thinking this has the potential to be a nationally syndicated show, and that’s still our plan. You see MMA all over the place on TV, so why not on the radio?"
I hate to be over the top with the self-promotion, but no one is going to hand me the job and career I'm after. I want to work in MMA full time and the fact is I have to make it happen for myself. Thank you to everyone who has ever shown me an ounce of support towards the pursuit of that dream.
Onward and upward.](http://cdn0.sbnation.com/fan_shot_images/54844/1244671916_m_cheap-1_small.jpg)







