This should be good publicity:
Las Vegas, NV (USA) – UFC 91 Heavyweight Contender Brock Lesnar will be in the national spotlight next Tuesday night when ESPN's only primetime newsmagazine show, E:60, airs an in-depth story on this former WWE wrestling star turned Ultimate Fighter®. The ESPN E:60 will premiere Tuesday, Oct. 21st at 7:00pm ET on ESPN.
E:60 reporter Tom Farrey talks in-depth to Lesnar about his childhood in South Dakota, his path to success as a professional fighter, his disappointment in not making it in the NFL and subsequent reluctance to be in the public eye and his return to the Octagon™ as he prepares for his November 15th UFC 91 championship fight vs. reigning title-holder Randy Couture.
E:60 will cover Lesnar’s athletic career from high school all the way to his current preparation for the battle with Couture.
ESPN has already given this fight significant coverage. This is the sort of Rampage-Liddell II build-up that will garner significant amounts of mainstream coverage. Say what you will about the meritocracy of the matchmaking, but the star power and athletic pedigree is enough to keep ESPN interested. That's a huge improvement over Kimbo Slice and in terms of coverage, as equally potent.