MMA and Boxing Events Suffer from Weak Attendance in Las Vegas
Fronted by Luke Thomas.
From Loretta Hunt of Sherdog:
“A Night of Combat 2,” a collaborative event led by Superfights MMA promoter Skip Kelp in conjunction with Kim Couture’s KC Concepts, sold 1,063 of the 8,911 tickets available at the Thomas & Mack Center for a gate of $32,405. Tickets were set in a very reasonably priced $15-50 range, and comped tickets brought attendance up to 1,735 spectators.
Xtreme Couture standouts Jay Hieron, Mike Pyle, and John Alessio topped an 18-fighter bill that paid $160,500 in fighter purses.
Gary Shaw’s Antonio Tarver-Chad Dawson light heavyweight title fight drew 911 attendees to 1,770-seat Pearl inside The Palms for what was anticipated to be a sellout. Tickets ranged from $150-750 for a total gate of $329,650.
Tarver was compensated $1 million for his unanimous decision loss, while Dawson earned $800,000 for the live Showtime-aired event. No other fighter on the bill made above $5,000, though the promotion paid out the maximum $50,000 broadcast tax, signifying it took in at least $3 million from Showtime.
It's no secret that the Las Vegas area has been hard hit by falling home prices and a decline in tourism dollars due to a slowing economy. The weak attendance for these two events may be a sign that fans are becoming more selective in their use of lessening disposable income. Even the UFC is experiencing some difficulty:
Las Vegas’ perennial winner, the UFC, also seems to be affected by a lagging economy. A high-profile bout between UFC heavyweight champion Randy Couture and former WWE superstar Brock Lesnar at UFC 91 on Nov. 15 is selling at a more moderate pace than expected, with 8,000 tickets accounted for so far.
It seems MMA promoters big and small continue to fight to find, keep and expand their audience.
The UFC really pushed the envelope in regards to ticket prices for UFC 91. While Lesnar vs. Couture is a blockbuster main event, I've been skeptical about the UFC's pricing power - effect of price increase on demand for given product - at this point in time. It's extremely difficult to raise prices on a public that's reeling from a credit induced economic slowdown.
You really can't draw much of a conclusion about the demand for MMA and other similar sports by looking at two events that took place in the same metropolitan area. However, it's something for promoters to take note of. Strategies may need to be modified from maximizing revenue through lofty prices to simply maintaining solid demand. Even the fastest growing industries are vulnerable to broad-based financial problems.
The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.
Comments
I was mentioning that it was pathetic that the Dawson/Tarver didn’t sell out when several months ago the Judah/Cottley fight sold out. People are penny pitching and not going out as much as they use to. The DOW last week went down 20%… it is a natural reaction that people aren’t going to attend as many events given the economy.
by Zocalo on
Oct 14, 2008 11:35 PM EDT
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Unlike PPV, people can’t chip in and share a ticket. Makes sense that people would be skipping.
by mythbuster on
Oct 14, 2008 11:37 PM EDT
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The thing is that Vegas is dead… It is usually a nightmare to get in and out of the airport, but the last time I went it seemed like I was in some airport in Idaho.
Las Vegas by itself doesn’t have the ability to sell out events. It depends on non locals/tourists to break even in most of their events.
by Zocalo on
Oct 14, 2008 11:41 PM EDT
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Vegas is dead… Long Live Salt Lake City!
by mythbuster on
Oct 14, 2008 11:45 PM EDT
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Vegas is probably a bit of a magnification of economic struggles. I’m fairly sure there’s some overlap with the rest of the country. If people aren’t showing up in Vegas, they probably won’t show up as strongly as they would normally in other places. Besides, Vegas has a distinct effect on combat sports due to its prominence in this arena.
by Cannon Jacques on
Oct 14, 2008 11:47 PM EDT
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Agree completely,
no one is doing any kind of vacation much less gambling during these times.
by dnevil001 on
Oct 15, 2008 8:45 AM EDT
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I've never been to a live event..
..and if I were to go, I couldn’t afford any seats lower than the nose-bleed section.
Has anyone on here been to an event and had high seats? Does the “energy” of the live event really make it worth it? Better than buying the PPV?
by nandez44 on
Oct 14, 2008 11:44 PM EDT
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I went to 84 in Vegas and there was not a bad seat in the house. I had the nose bleeds and the energy in the arena was insane. I also went to 76 and had expensive tickets and they were not as good as the 84 tickets. Most of the time you usually watch the fights on the screens at the arena. So I wouldn’t suggest buying too expensive of tickets. But if the UFC does come to your town, it’s totally worth checking out.
by steveoc24 on
Oct 15, 2008 12:03 AM EDT
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They're not coming to my town
I currently live in Taiwan, so they won’t be in my neck of the woods…ever.
However, I am trying to decide between going to see a live MMA event at a small show in Taipei next week, or staying home to catch the UFC 90 card live on Sunday morning from my computer. Not an easy decision, and if this small show sucks, I will be bitter about missing 90.
by nandez44 on
Oct 15, 2008 12:23 AM EDT
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I’m not sure if your able to watch the card Live for free on the computer. No matter what, you can watch 90 the next day or whenever on Yahoo. It will cost $40 though.
by steveoc24 on
Oct 15, 2008 12:38 AM EDT
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I'm lucky...
…enough to have a SlingBox(look it up) hooked up at my dad’s place back home, and my brother orders the PPV. I watch for free on my TV through my computer. I have to watch it live though because there’s no DVR or TiVo hooked up.
by nandez44 on
Oct 15, 2008 12:51 AM EDT
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This is simply a function of the economy slowing down. If people are struggling to pay their monthly bills trips to Las Vegas to watch expensive UFC shows are an obvious thing to cut from the budget. Zuffa will just have to be more realistic about what people are willing to pay given the current economic climate. They aren’t going to be able to have a record gate every couple of months.
by Andy R on
Oct 15, 2008 12:11 AM EDT
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at least she's pretty
These Night of Combat 2 numbers are atrocious. Thomas & Mack is one of the bigger venues in LV, so 1735 attendance is TERRIBLE. & only $32K gate? OUCH.
I really like Kim Couture, but it looks like she’s as good a promoter as she is a fighter.
by steak_knife on
Oct 15, 2008 3:22 AM EDT
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The Premier League in England (real football) has the same kind of situation. The top 5 teams demand a much as 90-200£ (160-350$) for league games. And a team like Manchester United sell out pretty much every game. The season tickets go at 475-836£ (835-1460$), so these are really the only viable option for a less than rich hardcore fan.
90£ is a lot of money, especially since it’s unlike MMA in the regard that Man United plays at least a couple of home games every month from late august to mid may. Include cup games, Champions League games and you get the picture. Like the NFL and other big US sports, I imagine, there is an abundance in people willing to pay these figures for a game or two per season. MMA surely isn’t there yet?
by ununkvadrium on
Oct 15, 2008 9:29 AM EDT
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![A little publicity for me today in the Washington City Paper. To wit:
But listening to Kinard, it sounds like management has decided Thomas can transcend his surroundings.
"We thought we’d experiment with some different kinds of shows last year, and of all of them, MMA Nation is the only one that lasted," Kinard says. "I wasn’t aware of anybody else doing [an MMA show]. And [in April] he outperformed our normal weekend ratings by more than double. We started out thinking this has the potential to be a nationally syndicated show, and that’s still our plan. You see MMA all over the place on TV, so why not on the radio?"
I hate to be over the top with the self-promotion, but no one is going to hand me the job and career I'm after. I want to work in MMA full time and the fact is I have to make it happen for myself. Thank you to everyone who has ever shown me an ounce of support towards the pursuit of that dream.
Onward and upward.](http://cdn0.sbnation.com/fan_shot_images/54844/1244671916_m_cheap-1_small.jpg)










