A Lot On The Line

Adam Swift has a nice long post up analyzing the business aspects of UFC 79:

I think this is exactly right.  A Liddell run at the top could really carry the company in 2008, along with Tito Ortiz's return.  Hughes winning would be huge for Dana as well, since Serra/Hughes will be even bigger as a unification match, and one more Matt Hughes run on top will mean a lot of money for Dana White.  Two of Dana's boys that brought him to the dance are the underdogs, but if they pull it out 2008 looks good for the UFC.